Fortune & Frame
When Sabrina met Gretel Going aka the brainchild behind Fortune & Frame, the brand was just a side hobby for her. She was hand-making meaningful jewelry for family and friends, using the fortune cookie fortune’s as her muse. She would receive insightful fortunes from time to time that she wanted to hold onto, yet she had nowhere to keep them. They would fall of the refrigerator and so, the idea was born. Gretel sees fortunes as messages people hold onto such as milestones and guideposts of their personal narratives. What started as a thoughtful way to wear your fortune became an everyday accessory brand, which has grown into inspiring personal messages with intriguing lockets, accessories, and keepsakes. Sabrina helped launch Fortune & Frame’s original fortune cookie locket in October 2015 where she assisted with a strategic media relations plan, press and influencer giftings, social media content featuring influencers and press hits, event planning, and more. We were responsible for their first preview event which took place at a salon boutique called Wonderland.
Over the next few years, the brand was displayed in showrooms and grew to be carried at Anthropologie, Free People, and a huge success on QVC. SLC planned a “Friendsgiving Event” in November 2019 to promote a new collection for holiday gifting / gift guides. Additionally, we launched the Envelope locket for Valentine’s Day 2020, and Fortune holding Frames for your tabletop or nightstand. There were many press and celebrity giftings over the years including to Songwriter and Singer Lorde, Emily Meade, Danielle Brooks, Malin Akerman, Marlo Hampton, Stephanie Hollman, Rachel Lindsay, Whoopi Goldberg, Ramona Singer, and so many more.
Press hits secured include Shape, Daily Mail, CNN Underscored, Best Products, Country Living, Accessories magazine – holiday gift guide, PopSugar, Bella NY/LA, BuzzFeed, The Coveteur, InStyle, Marie Claire, UsWeekly “Buzz-o-meter”, In Touch “hot pics”, Life&Style, Closer, Star, Radar online, National Jeweler, The Concrete Blonde blog, and others.
