WITH 20+ YEARS OF EXPERIENCE IN PUBLIC RELATIONS AND BRAND PARTNERSHIPS, SABRINA LEVINE COMMUNICATIONS IS A LIFESTYLE AND ENTERTAINMENT FOCUSED PR FIRM
CLIENTS & CASE STUDIES
PAST & pRESENT

Invivo Wines
Sabrina Levine Communications is responsible for the PR and Marketing surrounding the launch of Invivo Wines in the United States (April 2017). As one of New Zealand’s most popular wine brands, SLC leads all strategic media relations and PR initiatives to keep on brand with the fun and personable spirit and marketing that Invivo Wines embodies. Additionally, in May 2017 we collaborated to announce fashion photographer and television personality Nigel Barker as the brands “Glambassador”. We have organized high profile events and tastings to introduce the brand to press, influencers and wine lovers everywhere. Press exposure surrounding the launch and Nigel Barker include New York Post, PopSugar, CNN, FOX’s Good Day New York, Daily Mail, Beverage Dynamics, Wine Spectator, Shaken News Daily, Wine Enthusiast, The Daily Front Row, etc.
Following the US launch, Invivo tasked our team with the goal to find a female, celebrity brand partner who loves wine. At that time (2018), we researched, presented, negotiated and assisted them in securing Sarah Jessica Parker as their partner in this endeavor to launch her own line of wine under the Invivo family. The Sarah Jessica Parker and Invivo collaboration, Invivo X, SJP, was announced in February 2019, and SLC helped to officially launch their first Sauvignon Blanc together in Fall 2019, followed by a Rosé in May 2020. Since then, the highly acclaimed Sauvignon Blanc was named in the World’s Top 100 wines in its first vintage by Wine Spectator, the collection features the New Zealand Sauvignon Blanc and French Rosé and has been awarded more than 50 accolades since launch, with Wine Spectator awarding the Sauvignon Blanc three 90+ point scores for its first three vintages. The collaboration with SJP is not a celebrity endorsement; the actress is involved in every aspect of the wine, from the naming and label design to the winemaking itself and choosing the final blend.
In Winter of 2020, SLC announced a partnership between Invivo X, SJP and Lauren Bush Lauren’s FEED, where Invivo X, SJP pledged to donate over 300,000 meals to children worldwide. In 2021 Invivo X, SJP teamed up with Mixologist Meaghan Dorman to launch the “City Shandy” cocktail to support restaurants in NYC during a difficult time. This past July 2022 the Invivo partners were able to come together and blend the fourth vintage of their award winning Sauvignon Blanc in person which took place at the Baccarat Hotel in NYC. SLC has secured press exposure in a number of outlets, including Vogue, Food & Wine, Departures, Delish, Daily Mail, People, Refinery29, Glamour, Maxim, Entertainment Tonight, Business Insider, Town & Country, Harper’s Bazaar, Esquire, GQ, Us Weekly, Better Homes & Garden, Shanken News Daily, Wine Enthusiast, Wine Spectator, Fox Business, Fox’s Good Day New York, NY Post, NY Magazine’s Grub Street Food Diary, Food Network, PureWow, The Zoe Report, VinePair and many more.

Yinova Center
Serving the New York City community for 20+ years, Yinova is a leading integrative acupuncture and Chinese medicine center acclaimed for its expertise in women’s health. Founded by Dr. Jill Blakeway, a licensed and board certified doctor of acupuncture and Chinese medicine and clinical herbalist, Yinova offers acupuncture, bodywork, and Chinese medicine from the field’s leading practitioners. Sabrina Levine Communications leads all strategic media relations and PR initiatives for Yinova, and is responsible for securing media placements, speaking opportunities, partnerships and events, including a Key Note speaking engagement at the goop conference in Los Angeles (March 2020). In 2019, SLC helped launch Dr. Blakeway’s third book, “Energy Medicine: The Science and Mystery of Healing,” in conjunction with publishing house HarperCollins. SLC also helped launch and promote Yinova’s expansion with a new locations in Brooklyn Heights (May 2019), Upper East Side (August 2019), virtual services during the COVID-19 pandemic, and most recently a limited pop-up in the Hamptons (2021). Yinova has been featured in top outlets including the Wall Street Journal, Town & Country, New York Magazine, Vogue, Fortune, SHAPE, Martha Stewart Living, goop, Elite Daily, Travel + Leisure, Healthline, PureWow, People, Marie Claire, Forbes, Well + Good, MindBodyGreen, and more.

WATSKIN
WATSKIN, Actress Lois Robbins‘ new elevated, protective UPF sunwear brand, aims to empower women to enjoy the sun freely, confidently, safely, and comfortably. WATSKIN is the first brand of its kind to focus not only on protection from harmful UV sun rays but also to provide sophistication, passion, versatility, and an optimistic attitude toward the future of fashionable skin protective garments. The brand is unique and is changing how the industry defines sunwear because it is completely transitional between swim, snow, sport and leisure – anything under the sun. The brand soft launched in September 2022 with a tastemaker event in The Hamptons to begin the buzz around this must-have collection. A more formal launch followed in the fall, where Sabrina Levine Communications has been supporting integral aspects of brand building, generating awareness, press and talent introductions, influencer seeding, sales and retail support, presenting and securing future activation and pop-up opportunities, advertising, and more. Of the many efforts, SLC is currently cultivating WATSKIN’s first influencer campaign through a strategically curated group of influential figures that are promoting the brand from different markets, perspectives, and demographics. This has translated into a growing follower base and visibility of the brand to the public thus far. SLC has crafted timely stories to introduce WATSKIN and help share Lois’ personal story as the creator of the brand. WATSKIN supports the Melanoma Research Alliance where 5% of all purchases are donated. SLC has secured coverage in James Lane Post, Grazia, Morning Honey, New Beauty, Purist, and Ocean Drive since beginning to work with the brand, with more media scheduled to come out in the upcoming months. Activations have been planned for Art Basel 2022 at the Jennifer Miller Jewelry boutique at the W Hotel South Beach in Miami, Sundance 2023 in Park City Utah, and many more in NYC, Miami, LA, and Aspen markets.

Platinum Poire
Platinum Poire is an ultra-exclusive matchmaking company founded by Rori Sassoon, a prestige Relationship Expert, Celebrity Matchmaker and Image Consultant. In a short time after beginning to work with Platinum Poire, SLC was able to take Rori’s deep knowledge and expertise and promote her as a leading authority on “relationships” within many outlets. Additionally Rori appeared on Season 10, 11 and 12 Season’s of the Real Housewives of New York as a guest where she helped some of the housewives navigate their relationships and search for love.
In Spring of 2019, SLC launched Rori’s first book, The Art of the Date, that explores the complex world of dating. SLC secured coverage and awareness around the book launch, including an official book launch party in New York City and various book signings. In Spring of 2020, SLC helped launch a new vertical of Platinum Poire, The Pear Club, a more accessible, digital-dating service that allows people to date remotely, which was added during the COVID-19 pandemic.
In Fall 2020, SLC officially launched Rori’s podcast, Let’s Get Raw With Rori, with Storic Media, where she discussed all things love, relationships and dating. SLC is responsible for garnering awareness and press around the podcast and its guests, which have included Margaret Josephs, Luann de Lesseps, David Charvet, Shanna Moakler, Brandi Glanville, Melissa Rivers, John Paul Jones, and many more.
Rori continues to be a go-to expert resource for companies and businesses within the tri-state area and across the nation. She is currently working on her second book The Art of Marriage which is due to come out in 2024.
Rori has appeared as a relationship expert within media outlets including but not limited to, FOX’s Good Day New York, The TODAY Show, Tamron Hall Show, NY Live, Bravo’s Personal Space, Refinery29, Marie Claire, InStyle, Cosmopolitan, Huffington Post, Yahoo, BELLA New York, Bustle, Elite Daily, Daily Mail, People, GQ, Business Insider, Fatherly, Us Weekly, New York Post, O, The Oprah Magazine, Brides, Yahoo, and more.

Meurice Garment Care / CLEAN by Meurice
Meurice Garment Care has been servicing the tri-state area for the past 61 years! Meurice Garment Care opened its doors in 1961 and is a high-end dry-cleaning service that specializes in interior and wardrobe deep cleanings, as well as restoration services. With their industry-leading technology coupled with human precision and touch, Meurice can truly clean it all from garment, bridal, home interior care, vintage, and more. Their massive headquarters is located in the Bronx. CLEAN By Meurice, their east end flagship opened its doors the summer of 2021 located on The Circle in East Hampton. The store does everything from dry cleaning, shoe and bag repairs, alterations, weekly bed linen care, laundry and more with home pick up and drop off delivery. Additionally they offer deep cleaning of your home interiors which may include your couches, chairs, rugs, linens, etc as well as outdoor chaise lounges, cushions, umbrellas, and more.
Sabrina Levine Communications spearheads all public relations and strategic communication initiatives for Meurice Garment Care in addition to launching CLEAN last summer out east. SLC’s strategic brand building and thoughtful storytelling has drawn incredible buzz for Meurice Garment Care. Whether it be through SLC structured activations, influencer marketing campaigns, and celebrity introductions. SLC has managed to keep CEO Wayne Edelman aka “The Stainmaster” and his expert commentary in several media outlets including but not limited to: Robb Report, CNN, Homes&Gardens, Martha Stewart Living, Real Homes, The New York Times, HuffPost, Time Magazine, InStyle, New York Magazine, Apartment Therapy, The Spruce, TODAY, The Washington Post, Life Hacker, Taste of Home, Dan’s Papers, Hamptons Magazine, 27East, The Southampton Press, The Sag Harbor Express, The East Hampton Star, and more.

What Goes Around Comes Around
What Goes Around Comes Around (WGACA) is the premier purveyor of the finest luxury vintage accessories and apparel from around the world. Sabrina Levine Communications spearheaded the national PR strategy for the brand for over 5 years (2015-2020) where our continued mission was to position WGACA as a curator of world class luxury vintage. This included generating press and exposure surrounding the opening of the East Hampton boutique (May 2015), Roslyn, NY boutique (October 2015), Beverly Hills (October 2016), Miami (January 2017), and Madison Avenue Flagship (2019).
Through ongoing collaboration with celebrities, influencers and stylists, SLC worked to execute high-profile events and activations including a 25th anniversary auction with Christie’s, Coco Channel birthday celebration, tribute to Gianni Versace at the Versace Mansion during Art Basel, Bentley Motors Symposium on luxury and design, eBay Armarium partnership and more. Our activities worked not only to secure placements in top tier fashion and lifestyle publications for new store openings and events, but also to showcase one of a kind vintage pieces, business features all the while helping to develop a refined and exclusive clientele. WGACA has been featured in People Style Watch, Us Weekly, W, WWD, Access Hollywood, Extra, ET, Bloomberg Business, Bloomberg TV, NY Post, Vogue.com, Fashionista, Manhattan, Avenue, Hamptons, Gotham, Daily Mail, Business of Fashion, Daily Front Row, Daily Summer, FOX’s Good Day NY and many more.

StayMarquis
StayMarquis is a full-service vacation rental company founded in 2014 by entrepreneurs Alex Goldstein and Bryan Fedner. This luxury real estate platform has succeeded to grow in the competitive Hamptons’ marketplace welcoming many guests each season in over 700 exclusive homes available for discriminating consumers looking to vacation on the east end. The firm’s mission is to provide homeowners and guests to rent without reservation, ensuring first-class marketing, booking, rental management, and concierge services. Unlike many other, similar real estate platforms, StayMarquis guarantees a streamlined and hassle-free experience.
In the Spring of 2019, SLC formally introduced StayMarquis to the lifestyle, Hamptons’, general and business press. In addition, SLC worked with the founders to establish consistent brand messaging to all of their audiences, including owners, developers, and guests. SLC secured press coverage in a wide variety of media, including WSJ, Travel&Leisure, Yahoo! Lifestyle, PureWow, Social Life magazine, Men’s Journal, KD Hamptons, the Independent newspaper, BELLA, Hamptons magazine, Beach, Mann Report, The Real Deal, and many more. In addition to building further awareness for StayMarquis and educating audiences about the company, the team planned and supported their first Hamptons’ event activation for influencers in conjunction with PureWow which reaches over 3.7M consumers. Over 300+ social media influencers attended and were successfully introduced to the brand. Since its launch, the platform continues to grow year after yearand has expanded into other regions of Eastern Long Island, along with areas North of Manhattan such as Hudson Valley, Connecticut, Hunter Mountain and beyond.

Bentley Centenary
Sabrina Levine Communications supported the promotion of Bentley Motor Inc.’s Centenary Celebration in New York City. In October 2019, Bentley descended onto Manhattan through a series of Parades converging at Brookfield Place for the largest-ever concours-style gathering of Bentley’s from the past, present and future. Guests viewed various car models from Bentley Blowers race cars to the industry revolutionizing Continental GT and the first-ever Bentayga Hybrid. The EXP 100 GT, Bentley’s concept car designed to celebrate the 100 Year Anniversary, was unveiled for the first time at the Concours. We were responsible for creating awareness around the monumental occasion through counsel, securing media attendance, on-site interviews, pre and post-event coverage, parade participation, vehicle loan coordination and post-event initiatives. Through our efforts Bentley’s Centenary was featured on ABC Eyewitness News, Business Insider, FOX’s Good Day New York, Gotham Magazine, Guest of a Guest, Haute Living, JustLuxe, The Unnamed Project, and more. With future coverage confirmed and expected to hit in Forbes Life, Town & Country, Avenue magazine, and more.

SCOTT’S PROTEIN BALLS
Scott’s Protein Balls is a rapidly growing healthy protein snack disrupting the snack food industry and growing at nearly 100% each year. Founded in 2020, Scott’s Protein Balls was created by Co-Founder and CFO Scott Levine for his wife Lori Levine who, after a battle with breast cancer, was looking for a clean, low-sugar snack that was truly healthy and tasted great. The indulgent refrigerated 100% plant-based protein balls are allergen friendly, nutrient-dense, made with no preservatives and superfood ingredients, and are gluten-free, soy-free, dairy-free, and non-GMO. Scott’s Protein Balls are the first protein balls that are fresh from the fridge. They are available in seven flavors, including Peanut Butter Cacao, Mint Chocolate Chip, Brownie Batter, Confetti, Snickerdoodle, Java Peanut Butter, and Red Velvet. The company is committed to the fight against breast cancer and donates a portion of sales to the Breast Cancer Research Foundation (BCRF).
Sabrina Levine Communications has spearheaded all PR initiatives, media relations, strategic communications, influencer marketing, and partnerships for Scott’s Protein Balls since November 2022. After diving into a discovery phase to determine the best way to succinctly tell Co-Founders Lori and Scott Levine’s personal story, SLC began cultivating relationships on behalf of the brand with press and influencers. SLC supported Scott’s Protein Balls at their first appearance at the Natural Products Expo West in March 2023, which has led to press and influencers coverage, as well as many conversations with potential future retailers. SLC is currently supporting the brand on its newest product launch and debut at the Summer Fancy Food Show in June 2023 and will be supporting the brand at its activations in the Hamptons throughout the summer. SLC has secured coverage in Good Day New York, CNN Underscored, Cosmopolitan, U.S. News & World Report, Today’s Parent, NOSH, Green Matters, The Fashion Sport, PYMNTS.com, Trend Hunter, and more since beginning to work with the brand

Organic Krush
Organic Krush is the go-to 100% organic health eatery across Long Island, the Hamptons, Connecticut and Virginia. Founded in 2014 by Michelle Walrath & Fran Paniccia, Organic Krush aims to provide delicious, healthy meals free of toxins, GMO’s, pesticides and food dyes, with vegan, gluten free and paleo options. Sabrina Levine Communications formally introduced Organic Krush to the lifestyle, Hamptons’ and health/wellness press in Winter/Spring 2020 and was responsible for all PR initiatives including strategic communications and partnerships, influencer relations, and securing placements across online, print and broadcast channels.
With the outbreak of the COVID-19 pandemic in March 2020, Organic Krush used their resources to give back to front line heroes and members of the community. The team began delivering meals to local hospitals across Long Island and Virginia, donating over 1,200 meals to healthcare workers. This turned into a GoFundMe page where they raised over $24K, all of that going towards more meals for front line heroes. They also added a “Contribute A Meal” option to their menus, giving consumers the option to purchase a meal for a healthcare worker. Additionally, Organic Krush launched special “Grocery Kits” that allowed customers to order fresh and organic fruits, vegetables, proteins and pantry items and get them delivered right to their door. Organic Krush also works with Bethany House, a women and children’s shelter in Long Island, and have donated over $10K to the organization that goes towards much-needed supplies and groceries.
In December of 2020, SLC assisted with the opening of Organic Krush’s newest location in Westport, Connecticut. Organic Krush has been featured in a wide variety of outlets including FOX’s Good Day New York, News12, Yahoo Lifestyle, GQ, PureWow, Us Weekly, Life & Style, InTouch, The Independent, Newsday, Hamptons Magazine, Purist, Hamptons.com, Dan’s Papers, Long Island Patch, East Hampton Star, Richmond Magazine, Long Island Press, KDHamptons, Go Dairy Free, RaiseVegan, Westport News, Fairfield Daily Voice, Westfair Online, and more.

The Surf Lodge
First built in 1967, The Surf Lodge in Montauk has become a highly sought-after destination for locals and travelers looking for the ultimate summer experience. Sabrina Levine Communications worked with The Surf Lodge beginning the Summer of 2018 for three consecutive years and was responsible for the PR strategy around wellness and dining programming, partnerships, pre and post-event press including securing attendees and celebrity buzz placements, and more. A main focus of the PR campaign in 2018 was to support the launch and create awareness around The Surf Lodge’s new Culinary Director Ron Rosselli and Chef de Cuisine Angela Bazan. The following Summer, 2019, SLC helped create awareness around the new Culinary Director, Michelin-starred Chef Shaun Hergatt, the Summer Concert Series featuring live performances by John Legend, Lukas Nelson, Jimmy Buffet, etc., pop-ups including the Southampton Sweat Festival, various on-site events, the on-site partnership with BMW, and the Beauty Mini Bar collaboration with Alise Collective. In Winter of 2020, SLC was brought on to help support and secure celebrity and buzz exposure around The Snow Lodge’s weekly programming in Aspen, CO, The Surf Lodge’s winter outpost. The Surf Lodge has been featured in New York Post/ALEXA, Hamptons Magazine, Harper’s Bazaar, Us Weekly, Page Six, Daily Front Row, PureWow, Elite Traveler, Purist, Haute Living, AOL, Elite Daily, DuJour, East End Taste, BELLA NY, Beach, Avenue, Radar Online, OK! Magazine, InTouch, Life&Style, MyDomaine, The Independent, East Hampton Star, 27East, Hamptons.com, The Patch, and many more.

Petralyte
Petralyte is the go-to veterinary-certified electrolyte supplement and nutrient for dog and cat owners. Founded in 2020 by Akash Appachi and Alex Osbourne, Petralyte aims to help dogs stay hydrated so they can be healthier and more active, while take in key nutrients to support vision, joints, heart and muscles. Sabrina Levine Communications formally launched Petralyte in Jan 2021, added Petralyte dog treats in Summer 2022, and more recently launched a Petralyte cat hydration formula in Fall 2022. SLC currently spearheads all PR initiatives including strategic communications, influencer relations, and securing placements across online, print and broadcast channels. SLC also heads up partnerships for Petralyte and is responsible for aligning them with the right audiences including veterinarians, shelters, pet charities, dog-friendly hotels and pet events across America. As a company, Petralyte’s mission is to help animals around the world who are in need either due to dehydration and neglect, and as they grow they have great plans to continue to support organizations that help save animals. Petralyte has been featured in a wide variety of outlets including Business Insider, Yahoo Lifestyle, Associated Press, Pets+ Magazine, Pet Age, Pet Business, Pet Insight, The Pet Vet, HeyDoYou, International Business Times, and more.

Boombox Gifts
Boombox Gifts is a keepsake memory box filled with custom-designed and printed personal messages and photos. They can hold up to 150 premium 5×7 cards, each one capturing a unique memory, photo or message for your recipient for an Anniversary, Birthday, Wedding, Baby Shower and more. Customers upload photos/messages to the site, and Boombox takes care of the design, printing and packaging. Founded by Christina Geist, children’s book author and wife of TODAY Show host Willie Geist, Boombox honors the age-old tradition of letter writing and journaling, sharing love and preserving memories. Sabrina Levine Communications led traditional PR and strategic media relations for Boombox Gifts, and was responsible for securing media placements throughout national and regional print, online and broadcast channels, influencer marketing, identifying strategic partners and events. Boombox was featured on the TODAY Show, where Hoda Kotb gifted Kathie Lee Gifford a personalized box during her last week as a host, O, The Oprah Magazine, Martha Stewart Living, Mashable, Newsweek, Yahoo!, Fatherly, Us Weekly, E! News, Life & Style, Radar Online, Star Magazine, Ok! Magazine, InTouch, Your Tango, Southern Living, Good Housekeeping, and more.

CASA VERDE
Casa Verde is a brand of plant-based ready-to-eat Latin meals created by Iron Chef Jose Garces and CEO Harry Lewis. Sabrina Levine Communications led the official launch of Casa Verde in January 2022 and currently spearheads all PR initiatives, media relations, strategic communications, influencer marketing and partnerships. To launch, Sabrina Levine Communications planned and executed a virtual media tasting event with Chef Garces and special guest Chef Elena Besser, which resulted in over 50 social media placements. SLC is in charge of securing press in online, print and broadcast outlets for Casa Verde. Additionally, SLC heads up the Brand Ambassador program, and leads strategy for Casa Verde including events, food festivals, giftings and more. Casa Verde has been featured on Yahoo, Daily Mail, Business Insider, PIX 11, KTLA, MarketWatch, Vegconomist, Green Queen, Prepared Foods, Trend Hunter, and more.
ABOUT

Sabrina Levine
OUR TEAM

Nicole Waldman
Nicole Waldman joined Sabrina Levine Communications at the start of 2022. She began her career at the crossroad between marketing and public relations through her experience working as a Creative Marketing Assistant at Screenz, an entertainment start up in Tel Aviv Israel. While at Screens Nicole worked with global clients within entertainment, fashion, and reality realms. Nicole is honored to be growing her stake in the Lifestyle PR sphere with SLC.
She always has a smile on her face as she utilizes her strengths in creativity, brand building, connecting relationships, writing, and brainstorming new ideas. Nicole supports our clients through pitching and placing media stories, event coordination, strategy discussion, partnership discovery and connection, social media support, and influencer marketing. Nicole studied Communications and Musical Theater within the Annenberg School for Communication and Journalism at the University of Southern California.

Danielle Dimino
Danielle has attended numerous trade shows like CES and SXSW with her clients, and has helped plan and execute events from New York Fashion Week shows to tech incubator demo days. Danielle has supported her clients through processes like Fast Company’s Most Innovative Companies, Shark Tank, and Good Housekeeping Institute Seals. She helps her clients navigate the changing media landscape with her strong relationships with both press and influencers and her passion for storytelling. Danielle earned her Bachelor of Arts degree in Communications with a specialization in Public Relations from Rutgers University.
STRATEGIC PARTNERS / ADVISORS
A seasoned communications professional, Karen has over two decades of experience. She was at the helm of her award-winning eponymous agency for 15 years, representing clients in hospitality, food/beverage and home/design, to name a few. Highlights include the award-winning launch of FIJI Water and ITO EN Teas®. Selected for PR Week’s Forty PR Stars under Forty’ she has also been profiled in many industry publications for’ her strategic and creative approach to building brands. Prior to launching her agency, Karen was with Ketchum Public Relation. Karen and Sabrina have worked closely together for years, executing award-winning campaigns as a team for countless brands. Karen serves as a strategic advisor for SLPR, focusing on new business development for the agency. She also provides senior counsel for clients upon request. Karen is a contributor for lifestyle magazines; her interviews with newsmakers have been published in numerous publications, predominantly in the Hamptons.

MARK BECKMAN
Marc Beckman is CEO and Co-Founder of DMA United. DMA United is a modern business model, in that it is an award winning advertising agency that also provides representation services for individuals and brands. DMA United’s Poly-Cultural Platform positions the agency at the center of superior style & design, and extends into fashion, sports, music, technology, and the arts. DMA United’s clients include Karl Lagerfeld, Barney’s New York, NBA, Pepsi, Council Fashion Designers of America, Russell Westbrook, Wynton Mersalis, Tribe. Film Festival, Major League Baseball, Anthony Davis, and LeSportsac x Alber Elba.. Marc graduated with a Bachelor of Liberal Arts from Boston University, and a Juris Doctorate from Hofstra University School of Law. Marc is currently an Adjunct Professor and Executive In Residence with New York University Stern School of Business. Marc is also Co-Chairman of the NYU Stern Luxury & Fashion Council.