WITH 20+ YEARS OF EXPERIENCE IN PUBLIC RELATIONS AND BRAND PARTNERSHIPS, SABRINA LEVINE COMMUNICATIONS IS A LIFESTYLE AND ENTERTAINMENT FOCUSED PR FIRM
CLIENTS & CASE STUDIES
PRESENT

Invivo Wines
Sabrina Levine Communications is responsible for the PR and Marketing surrounding the launch of Invivo Wines in the United States (April 2017). As one of New Zealand’s most popular wine brands, SLC leads all strategic media relations and PR initiatives to keep on brand with the fun and personable spirit and marketing that Invivo Wines embodies. Additionally, in May 2017 we collaborated to announce fashion photographer and television personality Nigel Barker as the brands “Glambassador”. We have organized high profile events and tastings to introduce the brand to press, influencers and wine lovers everywhere. Press exposure surrounding the launch and Nigel Barker include New York Post, PopSugar, CNN, FOX’s Good Day New York, Daily Mail, Beverage Dynamics, Wine Spectator, Shaken News Daily, Wine Enthusiast, The Daily Front Row, and many more.
Following the US launch, Invivo tasked our team with the goal to find a female, celebrity brand partner who loves wine. At that time (2018), we researched, presented, negotiated and assisted them in securing Sarah Jessica Parker as their partner in this endeavor to launch her own line of wine under the Invivo family. The Sarah Jessica Parker and Invivo collaboration, Invivo X, SJP, was announced in February 2019, and SLC helped to officially launch their first Sauvignon Blanc together in Fall 2019, followed by a Rosé in May 2020. Since then, the highly acclaimed Sauvignon Blanc was named in the World’s Top 100 wines in its first vintage by Wine Spectator. The collection features the New Zealand Sauvignon Blanc and French Rosé and has been awarded more than 50 accolades since launch, with Wine Spectator awarding the Sauvignon Blanc three 90+ point scores for its first three vintages. The collaboration with SJP is not a celebrity endorsement; the actress is involved in every aspect of the wine, from the naming and label design to the winemaking itself and choosing the final blend.
In Winter of 2020, SLC announced a partnership between Invivo X, SJP and Lauren Bush Lauren’s FEED, where Invivo X, SJP pledged to donate over 300,000 meals to children worldwide. In 2021 Invivo X, SJP teamed up with Mixologist Meaghan Dorman to launch the “City Shandy” cocktail to support restaurants in NYC during a difficult time. In July 2022 the Invivo partners were able to come together and blend the fourth vintage of their award winning Sauvignon Blanc in person which took place at the Baccarat Hotel in NYC. This past October 2023, Sarah Jessica Parker headlined Wine Spectator’s iconic New York Wine Experience as one of their featured “wine stars” alongside Invivo Co-Founder Tim Lightbourne, where they poured their 93-point Invivo X, SJP. Named in the Top 100 wines in the world by Wine Spectator in 2023, Invivo X, SJP’s recent 93-point score was also its fourth 90+ point score in a row awarded by Wine Spectator for its first four vintages.
SLC has secured press exposure in a number of outlets, including Vogue, Food & Wine, Departures, Delish, Daily Mail, People, Refinery29, Glamour, Maxim, Entertainment Tonight, Business Insider, Town & Country, Harper’s Bazaar, Esquire, GQ, Us Weekly, Better Homes & Garden, Shanken News Daily, Wine Enthusiast, Wine Spectator, Fox Business, FOX’s Good Day New York, NY Post, NY Magazine’s Grub Street Food Diary, Food Network, PureWow, The Zoe Report, VinePair, Entrepreneur magazine and podcast, and many more.

Yinova Center
Serving the New York City community for 20+ years, Yinova is a leading integrative acupuncture and Chinese medicine center acclaimed for its expertise in women’s health. Founded by Dr. Jill Blakeway, a licensed and board certified doctor of acupuncture and Chinese medicine and clinical herbalist, Yinova offers acupuncture, bodywork, and Chinese medicine from the field’s leading practitioners. Sabrina Levine Communications leads all strategic media relations and PR initiatives for Yinova, and is responsible for securing media placements, speaking opportunities, partnerships and events, including a Key Note speaking engagement at the goop conference in Los Angeles (March 2020). In 2019, SLC helped launch Dr. Blakeway’s third book, “Energy Medicine: The Science and Mystery of Healing,” in conjunction with publishing house HarperCollins. SLC also helped launch and promote Yinova’s expansion with a new location in Brooklyn Heights (May 2019), Upper East Side (August 2019), virtual services during the COVID-19 pandemic, and a limited pop-up in the Hamptons (2021). SLC secured Dr. Blakeway for an acupuncture segment on Live With Kelly and Mark (2023) and continues to promote Dr. Blakeway as a thought leader paving a path for integrative medicine and natural healing. Yinova has been featured in top outlets including the Wall Street Journal, Town & Country, New York Magazine, Vogue, Fortune, SHAPE, Martha Stewart Living, goop, Elite Daily, Travel + Leisure, Healthline, PureWow, People, Marie Claire, Forbes, Well + Good, MindBodyGreen, Yahoo Life (2025), Manhattan (2025) and more.

WATSKIN
WATSKIN is Actress Lois Robbins‘ elevated, UPF sunwear brand. It aims to empower women to enjoy the sun with sophistication and confidence, not fear. After having a scare with a squamous cell on her face, Lois knew there was nothing out there that could protect her properly that was equally fashionable. She made a catsuit and matching skirt with a tailor friend and was shocked by the response in how many women that told her they needed to have it. This is how WATSKIN was born. It has changed how the industry defines sunwear through all their pieces being transitional between activewear, swimwear, resort wear, and ready to wear markets and across seasons from swim, snow, sport, and leisure – anything under the sun. WATSKIN supports the Melanoma Research Alliance where a portion of all purchases are donated.
SLC has helped WATSKIN to become a household name in making sun protection stylish and sexy. We have been involved since the brand’s inception leading WATSKIN’s soft launch in August 2022 with a tastemaker event in the Hamptons where we helped start the buzz around their first collection. A more formal launch followed in the fall across markets, where SLC supported integral aspects of brand building, and generating initial awareness on who WATSKIN is as a new disruptor in the category.
In 2023, SLC secured WATSKIN’s participation at many exciting events and happenings which they supported through an influencer strategy, marketing and press. Some of those highlights include a pop-up during Art Basel at the W Hotel’s Jennifer Miller boutique, the Palm Beach International Boat Show, a curated panel event in Miami with local well-known dermatologists and the Melanoma Research Alliance to discuss skin protection. During the summer of 2023, SLC managed WATSKIN’s had a pop-up and panel event at Curio at Project Hamptons (a brand from the Faena in Miami) on how to style UPF clothing hosted by Lynn Scotti, Publisher of Hamptons Magazine and Stylist Gayle Perry. Additionally, WATSKIN had a pop up at the Jennifer Miller Boutique in Southampton, and Lois hosted The Daily Front Row’s Annual Most Stylish Bash where WATSKIN had an exciting presence. At the end of 2023, WATSKIN was thrilled to start a fabulous friendship with Melissa Wood Health and the brand was even featured in her gift guide and on Melissa’s socials as one of her go to brands.
In 2024, SLC curated a packed roster of exposure opportunities for WATSKIN. This included the start of the brand’s partnership with Paddle Diva, a fan-favorite paddleboarding company used by Hamptonites. This editor and influencer retreat created unity amongst a group of fierce women who all promoted this happening on their respective outlets and channels for months. WATSKIN’s biggest event and breakthrough brand moment to date was in July of 2024, where SLC curated and fully brought to life the brand’s FIRST Annual Hamptons Wellness Event in partnership with Celebrity Fitness Guru Isaac Boots and adored skincare brand Peter Thomas Roth. Over 50 Hamptonites, including elite tastemakers were welcomed to experience the magic of WATSKIN in action. This fitness meets wellness morning started with green juices from Juice Press, bars and granola from Holistic Nutritionist Elissa Goodman, and olive oil shots from Fancy Peasant. Guests were then escorted to take the iconic TORCHD class led by Celebrity Fitness Trainer Isaac Boots. The feedback was unanimous. All styled in the Andie Short Bodysuit and the Lois Catsuit, the ladies shared how breathable yet supportive the four way stretch fabric fit, even during a high intensity workout. After the class, guests enjoyed checking out Isaac’s brand Mindset Wellness and the hydration station by event partner Peter Thomas Roth. They spoiled this group with eye patches and gift bags with their fan favorite sun protection and skincare essentials. While guests enjoyed a catered lunch, Lois shared her journey beginning with her skin cancer scare to creating this UPF sunwear brand. This ended with WATSKIN’s third donation to the Melanoma Research Alliance in the amount of $20K to support melanoma research. SLC also helped WATSKIN with their debut presence at Neiman Marcus in Los Angeles in fall of 2024 with great exposure and buzz.
For over three years, SLC spearheaded all communications initiatives for the brand including media relations, talent giftings, talent and influencer programming, retail and pop-up support, activations, broadcast segment coordination, brand partnerships, consulting on advertising, and more. We helped curate and implement a well-rounded exposure plan around every collection WATSKIN dropped from launch to Spring of 2025.
SLC has secured coverage for the brand in Forbes, The Cut, Entrepreneur Magazine, Melissa Wood Health’s Gift Guide, FOX’s Good Day New York (multiple segments), Travel + Leisure, WWD, OK! Magazine, Authority Magazine, Elite Traveler, Daily Front Row, Trend Hunter, Hamptons magazine, James Lane Post, Grazia, Morning Honey, Purist, Ocean Drive, Women’s Health, ELLE magazine, BELLA, New Beauty, USA Today, Dermatology Times, AOL, Us Weekly, SPOTLIGHT, and more.
SLC has also secured exposure for WATSKIN amongst coveted influential figures including Wellness Guru Melissa Wood Tepperberg, Wellness Influencer Lauryn Bosstick of The Skinny Confidential, Lifestyle Influencer Alex Bennett, RHONJ Margaret Josephs, Model Joy Corrigan, Model Karolina Kurkova, Actress Brooke Burke, Lifestyle Mom Influencer Brianne Manz, Power Real Estate Agent and Selling the Hamptons Star Peggy Zabakolas, Anastasia Ganias of Fancy Peasant, Influencers Julia Tricarcico, Melissa Meyers, and Liv Schreiber, among many more.

Rori Sassoon
Platinum Poire is an ultra-exclusive matchmaking company founded by Rori Sassoon, a prestige relationship expert, celebrity matchmaker and image consultant. In a short time after beginning to work with Platinum Poire, SLC was able to take Rori’s deep knowledge and expertise and promote her as a leading authority on “relationships” within many outlets. Additionally Rori appeared on Season 10, 11 and 12 Seasons of the Real Housewives of New York as a guest where she helped some of the housewives navigate their relationships and search for love.
In Spring of 2019, SLC launched Rori’s first book, The Art of the Date, that explores the complex world of dating. SLC secured coverage and awareness around the book launch, including an official book launch party in New York City and various book signings. In Spring of 2020, SLC helped launch a new vertical of Platinum Poire, The Pear Club, a more accessible, digital-dating service that allows people to date remotely, which was added during the COVID-19 pandemic.
In Fall 2020, SLC officially launched Rori’s podcast, Let’s Get Raw With Rori, with Storic Media, where she discussed all things love, relationships and dating. SLC is responsible for garnering awareness and press around the podcast and its guests, which have included Margaret Josephs, Luann de Lesseps, David Charvet, Shanna Moakler, Brandi Glanville, Melissa Rivers, John Paul Jones, and many more.
In 2023, SLC launched Rori’s latest book The Art of Marriage, part two of a three part trilogy. The exposure plan around this book was multi-pronged. SLC secured Rori to share the news live on Fox5 Good Day New York. Following, SLC curated an elevated group of some of Manhattan’s most influential couples to send this book to that helped bring major buzz to this marriage guide. A fabulous luncheon was curated at Fresco By Scotto to celebrate this launch bringing together influential figures such as Dentist Sharon Huang, Influencers Eleonora Srugo, Lecki Roberts, Lindsay Solmer, Madeline Yanni, TV Personality Bianca Peters, Stylist Gayle Perry, and press contacts from Us Weekly, Cosmopolitan, and more.
SLC continues to position Rori as a go-to expert resource for companies and businesses within the tri-state area and across the nation. Rori is currently working on her next book The Art of Divorce set to release in 2026.
SLC has secured Rori to appear as a relationship expert within top media outlets including but not limited to FOX’s Good Day New York, The TODAY Show, Tamron Hall Show, NY Live, Bravo’s Personal Space, Refinery29, Marie Claire, InStyle, Cosmopolitan, Huffington Post, Yahoo, BELLA New York, Bustle, Elite Daily, Daily Mail, People, GQ, Business Insider, Fatherly, Us Weekly, New York Post, O, The Oprah Magazine, Brides, Yahoo, and more.

TilePix
TilePix is the leading new innovator in DIY wall decor products. TilePix formally launched in October of 2022 and has been the first to provide a real solution to the costs and damage that comes with hanging art. All of TilePix’s products are backed by their first of its kind, patented magnetic hanging system, which means no damage to your walls. TilePix coined their brand motto as “Make It Your Self” to inspire generations to take on the designer role. All of their products are customizable. Anyone can easily upload their photos, art, or graphics to the site and receive all the tools to create the gallery wall of their dreams. They have unique options that range from regular framed tiles, glass covered tiles, canvases, skateboards, posters, wallpaper, and their patented splits feature that takes 1 image across many of their tiles. TilePix offers same day pick up options at over 8,000 Walgreens across the U.S. Their parent brand Tracer is known as the leader in the printing industry through supporting Walgreens and CVS for over 20 years.
SLC started working with TilePix at the top of 2023 to build the mass market wall decor brand into a household name. We created a multi-pronged strategy that consists of year-round traditional press efforts, bloggers, seasonal influencer campaigns within interior design, DIY, mom and college creators, campus programming, broadcast initiatives with morning news and home decor shows, brand partnerships and promotions. SLC has also conceptualized and fully built out an artist partnership program for TilePix, which enlists A-list and upcoming designers to sell their own, exclusively created collections on the TilePix site.
SLC secured designer Allie Cohen of Creativejawns, the “It Girl” of college merch as their first partner to sell artwork on the site targeted the college demographic. Allie has launched two collections every year, with the latest which launched May of 2025. These collections have become a huge hit amongst the college girl demographic. We have curated strategic college influencers to promote these collections on social media, partnerships with college platforms like Dormify to amplify the college offering and exclusively with platforms like HerCampus and a segment on Fox5 Good Day New York.
SLC secured and enlisted TilePix’s ICON design dream partner Jonathan Adler. The first collaborative collection was launched in July of 2024 where we secured a robust exposure plan around this new exciting partnership. This included press exposure in House Beautiful, TODAY Show, and Fox5 Good Day New York as exclusive media partners for the launch, and additionally securing feature stories across Dwell, Apartment Therapy, Home Business magazine, Homes & Gardens, Living, etc, and many more. Additionally, we seeded the collection with major design experts, influencers, brand friendlies, and more. A second JA x TilePix collection was launched in early 2025 and more collections will continue to come out over the next couple years.
SLC has new partners and programming slated to come out in 2025 and beyond. We have secured coverage for the brand in several media outlets including but not limited to House Beautiful, Apartment Therapy, USA Today, Real Simple, The Spruce, SPY, Yahoo Life, Business Newspress, Sweety High, MSN, Techwalla, Home Business Magazine, Her Campus, Living, etc. and more.

What Goes Around Comes Around
What Goes Around Comes Around (WGACA) is the premier purveyor of the finest luxury vintage accessories and apparel from around the world. Sabrina Levine Communications spearheaded the national PR strategy for the brand for over 5 years (2015-2020) where our continued mission was to position WGACA as a curator of world class luxury vintage. This included generating press and exposure surrounding the opening of the East Hampton boutique (May 2015), Roslyn, NY boutique (October 2015), Beverly Hills (October 2016), Miami (January 2017), and Madison Avenue Flagship (2019).
Through ongoing collaboration with celebrities, influencers and stylists, SLC worked to execute high-profile events and activations including a 25th anniversary auction with Christie’s, Coco Channel birthday celebration, tribute to Gianni Versace at the Versace Mansion during Art Basel, Bentley Motors Symposium on luxury and design, eBay Armarium partnership and more. Our activities worked not only to secure placements in top tier fashion and lifestyle publications for new store openings and events, but also to showcase one of a kind vintage pieces, business features all the while helping to develop a refined and exclusive clientele. WGACA has been featured in People Style Watch, Us Weekly, W, WWD, Access Hollywood, Extra, ET, Bloomberg Business, Bloomberg TV, NY Post, Vogue.com, Fashionista, Manhattan, Avenue, Hamptons, Gotham, Daily Mail, Business of Fashion, Daily Front Row, Daily Summer, FOX’s Good Day NY and many more.

StayMarquis
StayMarquis is a full-service vacation rental company in the tri-state area that caters to owners and guests to “rent without reservation.” Founded in 2014 by Entrepreneurs Alex Goldstein and Bryan Fedner, they are known for their caliber of properties (700+ alone out east/Hamptons) and full-range of concierge services for guests including dinner reservations, booking a sunset cruise, hiring a private chef, planning a tasting at a local winery, and much more. They provide first-class marketing, booking, rental management and concierge services, and are involved at every step of the vacation rental process to ensure a streamlined and hassle-free experience for both owners and guests.
SLC was hired to launch StayMarquis to the public and then support the brand as the 360 communications team in all facets. This has included refining and communicating all aspects of the company including new partnership ventures, securing traditional press features (print, online and broadcast), supporting our product partner’s programs implemented within the various homes, and procuring innovative partnerships to bring buzz to their unique services and properties.
In 2019, SLC started through a deep dive into who StayMarquis was and how they wanted to communicate their brand. We formalized proper messaging and branding for the brand in order for their team to optimize communication with their audiences of owners, developers, and guests. This also supported SLC’s media relations efforts when making introductions for the company to press contacts in the areas of lifestyle, Hamptons’, travel, real estate and business. SLC consulted on the release of StayMarquis’ “Refresh to Rent” program an addition to their service offerings where they spearhead home renovations for owners in order to elevate their properties value and then assist them in renting the property out for the season. We also planned and supported their first Hamptons activation for influencers in conjunction with PureWow which reaches over 3.7M consumers. Over 300+ social media influencers and Hamptonites attended the event and were successfully introduced to the brand.
In 2020, SLC helped StayMarquis kickoff the summer rental season through facilitating a strategic, enduring partnership for the company with Homes & Villas by Marriott International, giving all Marriott Bonvoy members access to 150 StayMarquis properties across the Hamptons. This broadened their scope to a national level and then led to SLC helping StayMarquis achieve a personal goal of being named one of INC. magazine’s Fastest Growing Private Companies and joining a list of prestigious companies in this exclusive group.
In 2022, SLC announced StayMarquis’ property expansion into the Hudson Valley, North Fork, Greenport, Berkshires, and Hunter Mountain, helping the company gain traction as the leading full service property management company across the tri-state area and beyond.
In 2023, SLC helped StayMarquis conceptualize and launch their newest verticals Marquis Advisory and Casa Marquis to the public. These subsets of StayMarquis help potential owners and renters with property investment decisions, renovations, and representation throughout the buying, owning, and renting process. We also brought to the table and facilitated StayMarquis’ first influencer property takeover with 10 top roster models from Ford Models to support their first internal retreat. SLC advised and managed the entire stay from selecting the right property for the group, curating activities with StayMarquis’ partners including a wine tour and tasting with RGNY winery, skin care and snack partners to elevate the models’ stay. We assisted in contracting proper social posting of the models and worked alongside their teams to gain the highest level of buzz and social traction for the company.
Additionally, SLC created personalized concierge packages for their guests to support the popular themed trips the company was seeing amongst their renters. We curated various activities for bachelorette trips, business retreats, and wellness weekends with everything from on property yoga and stretching to shopping guides, private themed meals, yacht days and more. At the end of the summer we created a valuable case study promoting their great success with renovating and buying properties through their new offering with Casa Marquis.
With the support of Sabrina Levine Communications over the course of five years, StayMarquis has become the leading name servicing renters and buyers on the East End and beyond. We have secured press coverage in a wide variety of media including but not limited to Bloomberg, the Wall Street Journal, Travel & Leisure, Crain’s New York Business, JustLuxe, Yahoo! Lifestyle, Inc., Hamptons magazine, PureWow, Social Life magazine, Men’s Journal, KD Hamptons, New York Business Journal, MSN, The Space, Newsday, Resident Magazine, Independent newspaper, BELLA, Beach, Mann Report, and The Real Deal, among others.

Bentley Centenary
Sabrina Levine Communications supported the promotion of Bentley Motor Inc.’s Centenary Celebration in New York City. In October 2019, Bentley descended onto Manhattan through a series of Parades converging at Brookfield Place for the largest-ever concours-style gathering of Bentley’s from the past, present and future. Guests viewed various car models from Bentley Blowers race cars to the industry revolutionizing Continental GT and the first-ever Bentayga Hybrid. The EXP 100 GT, Bentley’s concept car designed to celebrate the 100 Year Anniversary, was unveiled for the first time at the Concours. We were responsible for creating awareness around the monumental occasion through counsel, securing media attendance, on-site interviews, pre and post-event coverage, parade participation, vehicle loan coordination and post-event initiatives. Through our efforts Bentley’s Centenary was featured on ABC Eyewitness News, Business Insider, FOX’s Good Day New York, Gotham Magazine, Guest of a Guest, Haute Living, JustLuxe, The Unnamed Project, and more. With future coverage confirmed and expected to hit in Forbes Life, Town & Country, Avenue magazine, and more.

SCOTT’S PROTEIN BALLS
SLC supported Scott’s Protein Balls at its first appearance at the Natural Products Expo West in March 2023, the Summer Fancy Food Show in June 2023 and at the Natural Products Expo East this past September 2023. We managed all new flavor announcements, provided hands-on trade show support and all other associated activities. The agency’s work generated significant coverage. Other objectives included jump starting conversations with key retailers and investors, which were an important part of the overall growth plan.
As part of the initial year-long plan, SLC included a specific strategy in seasonally-driven markets, including the Hamptons (NY), Miami, and Palm Beach. Counseling and guidance was ongoing and included brand activations and partnerships; vetting non-profit sponsorship opportunities and furthering awareness and exposure throughout key seasonal marketplaces.
SLC managed submissions for Scott’s Protein Balls for numerous awards including Expo West and Expo East Nexty Awards, Healthy Snack Awards, NOSH Best of 2023 Awards and SELF Pantry Awards. They were presented with The Samuel Waxman Cancer Research Foundation’s Outstanding Product Award and were honored at this prestigious Hamptons Annual benefit. SLC additionally assessed and suggested other non-profit sponsorship opportunities as they came up.
SLC has secured coverage in FOX’s Good Day New York, CNN Underscored, Cosmopolitan, Page Six, U.S. News & World Report, SheFinds, VegOut, Eat This, Not That, Today’s Parent, NOSH, Green Matters, The Fashion Spot, PYMNTS.com, Trend Hunter, and more since beginning to work with the brand. Throughout our engagement alone in the first year, SLC secured 122 press hits, reaching a total audience of 2,634,142,079 through media, additionally we reached 242 influencers organically, with exposure to their combined 2,634,142,079 audiences. Total audience reached combined is 5,268,284,158.

Dr. James Kelly/ Kelly Vision
Dr. Kelly is a renowned refractive surgeon specialist, comprehensive ophthalmologist, and the trusted surgeon of leading A-List talent, among others. He founded the Kelly Vision Center to be New York’s premier choice for vision correction surgery and eye care and now is nationally recognized as a leader in the industry for over 25 years. The Kelly Vision Center has locations in NYC and in Long Island. Dr. James Kelly is certified in every FDA approved eye care and visual correction procedure to date because he is passionate about tailoring each procedure to the patient’s unique situation. He is known as the first to implant the EVO lens in New York City. When you choose Dr. James Kelly, you’re not just choosing a top LASIK surgeon who has the top cataract surgery practice in the tristate area — you’re also choosing a highly personalized, boutique experience with a doctor who truly cares.
In 2022 Dr. Kelly enlisted Sabrina Levine Communications (SLC) to curate an exposure program that would take his practice to the next level. We began by making strategic introductions for Dr. Kelly to health, medical, trade, and lifestyle media within broadcast, online, and print mediums. In just one year Dr. Kelly was featured on Fox News, Fox & Friends, Travel + Leisure, Health Digest, Digital Journal, Prevention, Real Simple, Best Life, OK! magazine, Medical World News, Yahoo, Woman’s World, AskMen and many more, confirming Dr. Kelly’s credibility and positioning as an industry leader.
SLC supported Kelly Vision’s rebrand as the practice moved to their larger than life “surgeon’s dream hub” new office at the top of 2025. SLC helped with all aspects of this new image, enlisting a top creative director’s artistic vision to update the KV logo, look and feel. We also consulted these changes across the website and brand messaging to elevate the luxury appeal of the practice overall.
SLC brought in key press and influential figures to the practice’s opening soiree that took place in April of 2025. And also invited, and continues to invite, these key audiences in for consultations, eye exams, and also to try the practice’s non-invasive cosmetic offerings from their newest surgeon Dr. Ashley Brissette, which has led to exciting press hits from outlets like SELF, New Beauty, Fashionista, and more.
SLC continues to spearhead all press and exposure efforts for Dr. Kelly, Dr. Brissette, and Kelly Vision, securing placements in outlets including Vogue, Healthline, Woman’s World, AOL, Parade, Huffpost, Page Six, OK! Magazine, CNET, Vision Monday, Wall Street Journal, Becker’s Health, and more.
SLC has joined forces with trusted partners to boost Kelly Vision’s social media presence, influential clients, and overall public status. This is through detailed content plans and supporting talent with their eye care journeys. From these efforts Dr. Kelly has supported WWE Champion Logan Paul, OG Influencer and DJ Eva Gutowski, NYC Fashion Influencer Michelle Madonna, RHONJ talents including Margaret Josephs, Jenn Fessler, Dorinda Medley, Dolores Catania, RHOSLC Meredith Marks, TV Personality from the Bachelor Franchise Jason Tartick, NYC Model Tyler Mazaheri, Influencer Kat Stickler, Summer House’s Jesse Solomon and many more.

The Surf Lodge
First built in 1967, The Surf Lodge in Montauk has become a highly sought-after destination for locals and travelers looking for the ultimate summer experience. Sabrina Levine Communications worked with The Surf Lodge beginning the Summer of 2018 for three consecutive years and was responsible for the PR strategy around wellness and dining programming, partnerships, pre and post-event press including securing attendees and celebrity buzz placements, and more. A main focus of the PR campaign in 2018 was to support the launch and create awareness around The Surf Lodge’s new Culinary Director Ron Rosselli and Chef de Cuisine Angela Bazan. The following Summer, 2019, SLC helped create awareness around the new Culinary Director, Michelin-starred Chef Shaun Hergatt, the Summer Concert Series featuring live performances by John Legend, Lukas Nelson, Jimmy Buffet, etc., pop-ups including the Southampton Sweat Festival, various on-site events, the on-site partnership with BMW, and the Beauty Mini Bar collaboration with Alise Collective. In Winter of 2020, SLC was brought on to help support and secure celebrity and buzz exposure around The Snow Lodge’s weekly programming in Aspen, CO, The Surf Lodge’s winter outpost. The Surf Lodge has been featured in New York Post/ALEXA, Hamptons Magazine, Harper’s Bazaar, Us Weekly, Page Six, Daily Front Row, PureWow, Elite Traveler, Purist, Haute Living, AOL, Elite Daily, DuJour, East End Taste, BELLA NY, Beach, Avenue, Radar Online, OK! Magazine, InTouch, Life&Style, MyDomaine, The Independent, East Hampton Star, 27East, Hamptons.com, The Patch, and many more.

Forsythia
Rooted in Italian cooking brought back straight from the source and inspired by the transformative work culture in Italy, Jacob Siwak brought his vision to life with Forsythia and enlisted Executive Chef Emily Swaine (from Blue Hill at Stone Barns, Maialino, and Union Square Café) to create a restaurant that is actually Italian – not Italian-American – in New York City. What started as a small apartment pop-up turned comfort dining into a refined hot spot for locals and tourists to enjoy on the Lower East Side. The tasting menu transcends guests to the cobblestone steps of Rome.
Chef Jacob Siwak enlisted SLC in 2022 to make this LES hidden gem known as the only destination perfecting the art of real Italian cuisine and pasta in NYC and across the U.S. SLC’s strategy for this client was dynamic, both in making its presence and story known amongst elevated industry-focussed communities while simultaneously reaching the pulse of New York City socialites and strategic, potential new clientele.
SLC started this journey through a deep dive into who Forsythia was and wanted to become. Through this effort, SLC successfully refined the restaurant’s messaging, social media, website presence, and the leadership team’s bios in order to effectively position the destination as an industry player to the press and consumers. Then, SLC curated an A-List group of food and beverage press contacts to make introductions to. SLC successfully brought in over 10 top food industry writers to experience the magic of the restaurant right out the gate. This led to stellar press and buzz. Around the holidays, SLC created special press giftings that consisted of Forsythia’s iconic tortellini en brodo in prep form, giving these writers a bit of Forsythia and Italy in the comfort of their own home to make and enjoy.
SLC also brought to life the understated bar program that Forsythia had kept silent, which held a curated list of Amaris and Italian wines most of which have never been seen in the states before. SLC curated elevated tasting opportunities with the bar director at Forsythia, leading to experiences with some of NYC’s most known cocktail and wine press.
When it came to forming strategic, high-level food industry relationships for the restaurant, SLC assisted the restaurant in participating in award and activation opportunities to continue to elevate their status amongst industry vets. This included making contact with Michelin and James Beard for Forsythia, and submitting them to be part of fine-dining food festivals around the world. From SLC’s outreach, we secured the restaurant a title presenter spot at the FOOD & WINE Classic in Aspen, one of the most prestigious events to be part of in the industry.
In bringing noise to NYC’s most elite, SLC crafted an influencer program that brought over 50M combined views to the restaurant. SLC created and hosted a group of NYC’s established food influencers for Owner Jacob Siwak’s weekly pasta making class. The creators got to learn how to make traditional pasta from Bologna, taste Italian wine, and enjoy their dishes while making great content for the restaurant. SLC also facilitated dining experiences for other influencer targets who documented their meals on social media. Simultaneously, we introduced Forsythia to new wave recommendation apps and blogs within the city to gain local interest and keep up with technology’s presence in the dining industry.
Another influencer program that SLC developed for Forsythia was a structured collaboration concept to partner with talent for limited time dishes. SLC crafted the idea of the pasta in a box drop where known figures could work with Owner Jacob Siwak on a pasta dish that they would sell for a limited time, to-go style, right out of the restaurant. This was a successful plan to bring influencer’s engagement to Forsythia.
Lastly, SLC created a concierge program for Forsythia to engage with local hotels in the neighborhood. The intent was for them to share the restaurant with their guests as the place to go when traveling to NYC. SLC engaged the 30 local hotels in the neighborhood and now has seen these spaces bring in new lifelong customers for the restaurant.
SLC secured compelling press stories for the restaurant when working ogether that brought meaningful buzz to Forsythia as the leader in Italian cuisine. These include but are not limited to Forbes, The New York Times, Thrillist, Eat This, Not That!, Gotham, Resy, Restaurant Hospitality, New York Magazine Curbed. Feast, Virtual Gourmet, MSN, and more.

Boombox Gifts
Boombox Gifts is a keepsake memory box filled with custom-designed and printed personal messages and photos. They can hold up to 150 premium 5×7 cards, each one capturing a unique memory, photo or message for your recipient for an Anniversary, Birthday, Wedding, Baby Shower and more. Customers upload photos/messages to the site, and Boombox takes care of the design, printing and packaging. Founded by Christina Geist, children’s book author and wife of TODAY Show host Willie Geist, Boombox honors the age-old tradition of letter writing and journaling, sharing love and preserving memories. Sabrina Levine Communications led traditional PR and strategic media relations for Boombox Gifts, and was responsible for securing media placements throughout national and regional print, online and broadcast channels, influencer marketing, identifying strategic partners and events. Boombox was featured on the TODAY Show, where Hoda Kotb gifted Kathie Lee Gifford a personalized box during her last week as a host, O, The Oprah Magazine, Martha Stewart Living, Mashable, Newsweek, Yahoo!, Fatherly, Us Weekly, E! News, Life & Style, Radar Online, Star Magazine, Ok! Magazine, InTouch, Your Tango, Southern Living, Good Housekeeping, and more.

Meurice Garment Care / CLEAN by Meurice
Meurice Garment Care has been servicing the tri-state area for the past 61 years! Meurice Garment Care opened its doors in 1961 and is a high-end dry-cleaning service that specializes in interior and wardrobe deep cleanings, as well as restoration services. With their industry-leading technology coupled with human precision and touch, Meurice can truly clean it all from garment, bridal, home interior care, vintage, and more. Their massive headquarters is located in the Bronx. CLEAN By Meurice, their east end flagship opened its doors the summer of 2021 located on The Circle in East Hampton. The store does everything from dry cleaning, shoe and bag repairs, alterations, weekly bed linen care, laundry and more with home pick up and drop off delivery. Additionally they offer deep cleaning of your home interiors which may include your couches, chairs, rugs, linens, etc as well as outdoor chaise lounges, cushions, umbrellas, and more.
Sabrina Levine Communications spearheads all public relations and strategic communication initiatives for Meurice Garment Care in addition to launching CLEAN last summer out east. SLC’s strategic brand building and thoughtful storytelling has drawn incredible buzz for Meurice Garment Care. Whether it be through SLC structured activations, influencer marketing campaigns, and celebrity introductions. SLC has managed to keep CEO Wayne Edelman aka “The Stainmaster” and his expert commentary in several media outlets including but not limited to: Robb Report, CNN, Homes&Gardens, Martha Stewart Living, Real Homes, The New York Times, HuffPost, Time Magazine, InStyle, New York Magazine, Apartment Therapy, The Spruce, TODAY, The Washington Post, Life Hacker, Taste of Home, Dan’s Papers, Hamptons Magazine, 27East, The Southampton Press, The Sag Harbor Express, The East Hampton Star, and more.
ABOUT

Sabrina Levine
OUR TEAM

Nicole Waldman
Nicole Waldman is a passionate Senior Account Executive at Sabrina Levine Communications. She utilizes her strengths in creativity, brand building, strategic connecting, relationship building, and writing. Nicole leads SLC’s client and team management, pitching and placing media stories, event curation and coordination, strategy discussions, partnership discovery and connection, social media guidance, and influencer programming. Nicole also spearheads the intern programming at SLC and values the opportunity to mentor those wanting to enter the field, along with guiding and mentoring her teams on each account.
Nicole cherishes all her client work but fondly enjoys the projects focusing on the Hamptons each season.
Nicole joined SLC at the start of 2022 and has been hooked on the work ever since. She began her career at the crossroad between marketing and public relations through her experience as a Creative Marketing Assistant at Screenz, an entertainment start up in Tel Aviv Israel. While at Screenz, Nicole worked with global clients within entertainment, fashion, and reality tv realms. Prior, Nicole studied Communications and Musical Theater within the Annenberg School for Communication and Journalism at the University of Southern California.

Maxie Katsikas
Maxie Katsikas joined Sabrina Levine Communications in 2024 as an Account Executive where she navigates an ever-evolving media landscape to help secure exposure for her clients among desired audiences. She does this by staying on top of pop-culture and aware of industry trends. She works to help keep our clients significant and competitive within their respective industry.
Maxie began her career at Lizzie Grubman Public Relations and Management where she focused on client relations. She supported compelling press initiatives to enhance clients’ brand visibility, built effective networks, and managed events for their artists to ensure smooth execution.
Her earlier role as an Executive Assistant sharpened her organizational and administrative skills, teaching her to manage multiple projects at a time.
With a Master of Business Administration in Strategic Management from St. John’s University, she has a strong foundation that combines her academic skills, communication abilities and success driven attitude to support this next step in her career. Maxie’s passion for Communications continues to grow.

Rachel Fessler
Rachel Fessler is a dedicated Public Relations Assistant at Sabrina Levine Communications. She plays a pivotal support role by crafting press materials, conducting research, and supporting event logistics and execution for the Agency’s clients. In her day-to-day, she collaborates closely with senior team members, gaining hands-on experience in strategic communications, social media management, and media relations. Her work has provided her with a strong foundation at the beginning of her PR career with SLC.
Starting as an intern in January 2024, Rachel transitioned to a full time assistant after her final semester at the University of Delaware ending in the Spring of 2024. She graduated with a dual major in Public Relations and Fashion Management.
STRATEGIC PARTNERS / ADVISORS

KAREN AMSTER-YOUNG
A seasoned communications professional, Karen has over two decades of experience. She was at the helm of her award-winning eponymous agency for 15 years, representing clients in hospitality, food/beverage and home/design, to name a few. Highlights include the award-winning launch of FIJI Water and ITO EN Teas®. Selected for PR Week’s ‘Forty PR Stars under Forty’ she has also been profiled in many industry publications for her strategic and creative approach to building brands. Prior to launching her agency, Karen was with Ketchum. Karen and Sabrina have worked closely together for years, executing award-winning campaigns as a team for countless brands. Karen serves as a strategic advisor for SLC, focusing on new business development for the agency. She also provides senior counsel for select SLC clients. Karen is a frequent contributor for many national and regional lifestyle publications; her first-person essays and interviews with A-listers and newsmakers have been published in many media platforms, including the New York Times, Hamptons magazine, and Insider.com to name a few.

MARK BECKMAN
Marc Beckman is CEO and Co-Founder of DMA United. DMA United is a modern business model, in that it is an award winning advertising agency that also provides representation services for individuals and brands. DMA United’s Poly-Cultural Platform positions the agency at the center of superior style & design, and extends into fashion, sports, music, technology, and the arts. DMA United’s clients include Karl Lagerfeld, Barney’s New York, NBA, Pepsi, Council Fashion Designers of America, Russell Westbrook, Wynton Mersalis, Tribe. Film Festival, Major League Baseball, Anthony Davis, and LeSportsac x Alber Elba.. Marc graduated with a Bachelor of Liberal Arts from Boston University, and a Juris Doctorate from Hofstra University School of Law. Marc is currently an Adjunct Professor and Executive In Residence with New York University Stern School of Business. Marc is also Co-Chairman of the NYU Stern Luxury & Fashion Council.
SERVICES
BRANDING & MESSAGING
Sabrina Levine Communications strategically defines a unique brand voice in order to produce a successful short to long term communications campaign. The Branding and Messaging strategy will help define, and will be applied to, all client activities.
MEDIA RELATIONS
SOCIAL MEDIA STRATEGY & CONSULTING
BRAND PERSONALITY & PARTNERSHIPS
INFLUENCERS & MARKETING
BUSINESS DEVELOPMENT
As part of a modern communication matrix, Sabrina Levine Communications can identify business related ventures to support the brand’s goals and to further integrate with the target consumers.
EVENT & EXPERIENTIAL
The modern day impact of experiences in gaining both media and consumers’ attention has been profound. For decades Sabrina Levine Communications has been at the forefront of creating notable events that transcend a typical party and register as experiences. From conception, through identifying the appropriate production partners, on site management and post event follow-ups, the agency will strategically manage the event in keeping with brand goals and brand messaging.
COLLEGE FOCUSED PROGRAMS
Sabrina Levine Communications supports client engagement within the college campus market. Through curating ambassador style programming, innovative targeted promotions, onsite events, and a database of layered contacts at over 200 campuses, we have helped our clients gain identity and credibility amongst one of the most influential demographics. With GenZ’s grasp on social media, it is imperative that brands who want to target young adults reach students in a way that is impactful, authentic, and inviting for their needs.
STRATEGIC COMMUNICATIONS PROPOSAL DEVELOPMENT
Sabrina Levine Communications receives countless requests for proposals from brands nationwide. Our counsel helps companies reach their goals. Most of our business comes from word-of-mouth referrals and years of experience. We love sharing our ideas, creativity, and strategic thinking to potential clients. Upon request, we develop a comprehensive proposal with key objectives and suggested tactics for your review. We take time to understand your brand, goals, and objectives. Upon development we hope you work with us for years to come. If not, you walk away with a great outline that can set the foundation to move any way you choose. Contact us to learn more.