WITH 20+ YEARS OF EXPERIENCE IN PUBLIC RELATIONS AND BRAND PARTNERSHIPS, SABRINA LEVINE COMMUNICATIONS IS A LIFESTYLE AND ENTERTAINMENT FOCUSED PR FIRM
CLIENTS & CASE STUDIES
PAST & pRESENT
The Surf Lodge
First built in 1967, The Surf Lodge in Montauk has become a highly sought-after destination for locals and travelers looking for the ultimate summer experience. Sabrina Levine Communications worked with The Surf Lodge beginning the Summer of 2018 for three consecutive years and was responsible for the PR strategy around wellness and dining programming, partnerships, pre and post-event press including securing attendees and celebrity buzz placements, and more. A main focus of the PR campaign in 2018 was to support the launch and create awareness around The Surf Lodge’s new Culinary Director Ron Rosselli and Chef de Cuisine Angela Bazan. The following Summer, 2019, SLC helped create awareness around the new Culinary Director, Michelin-starred Chef Shaun Hergatt, the Summer Concert Series featuring live performances by John Legend, Lukas Nelson, Jimmy Buffet, etc., pop-ups including the Southampton Sweat Festival, various on-site events, the on-site partnership with BMW, and the Beauty Mini Bar collaboration with Alise Collective. In Winter of 2020, SLC was brought on to help support and secure celebrity and buzz exposure around The Snow Lodge’s weekly programming in Aspen, CO, The Surf Lodge’s winter outpost. The Surf Lodge has been featured in New York Post/ALEXA, Hamptons Magazine, Harper’s Bazaar, Us Weekly, Page Six, Daily Front Row, PureWow, Elite Traveler, Purist, Haute Living, AOL, Elite Daily, DuJour, East End Taste, BELLA NY, Beach, Avenue, Radar Online, OK! Magazine, InTouch, Life&Style, MyDomaine, The Independent, East Hampton Star, 27East, Hamptons.com, The Patch, and many more.
Invivo Wines
Sabrina Levine Communications is responsible for the PR and Marketing surrounding the launch of Invivo Wines in the United States (April 2017). As one of New Zealand’s most popular wine brands, SLC leads all strategic media relations and PR initiatives to keep on brand with the fun and personable spirit and marketing that Invivo Wines embodies. Additionally, in May 2017 we collaborated to announce fashion photographer and television personality Nigel Barker as the brands “Glambassador”. We have organized high profile events and tastings to introduce the brand to press, influencers and wine lovers everywhere. Press exposure surrounding the launch and Nigel Barker include New York Post, PopSugar, CNN, FOX’s Good Day New York, Daily Mail, Beverage Dynamics, Wine Spectator, Shaken News Daily, Wine Enthusiast, The Daily Front Row, etc.
Following the US launch, Invivo tasked our team with the goal to find a female, celebrity brand partner who loves wine. At that time (2018), we researched, presented, negotiated and assisted them in securing Sarah Jessica Parker as their partner in this endeavor to launch her own line of wine under the Invivo family. The Sarah Jessica Parker and Invivo collaboration, Invivo X, SJP, was announced in February 2019, and SLC helped to officially launch their first Sauvignon Blanc together in Fall 2019, followed by a Rosé in May 2020. Since then, the brand has gone on to win a number of awards and accolades, including Wine Spectator’s Top 100 Wines (2020) and Drinks Business Best Launch of the Year (2020). The collaboration with SJP is not a celebrity endorsement; the actress is involved in every aspect of the wine, from the naming and label design to the winemaking itself and choosing the final blend.
In Winter of 2020, SLC announced a partnership between Invivo X, SJP and Lauren Bush Lauren’s FEED, where Invivo X, SJP pledged to donate over 300,000 meals to children worldwide. A new 2021 vintage of the Sauvignon Blanc was added to the collection in Winter of 2020, and a new vintage of the Rosé will follow in Spring 2021. SLC has secured press exposure in a number of outlets, including Vogue, Food & Wine, Departures, Delish, Daily Mail, People, Refinery29, Glamour, Maxim, Entertainment Tonight, Business Insider, Town & Country, Harper’s Bazaar, Esquire, GQ, Us Weekly, Better Homes & Garden, Shanken News Daily, Wine Enthusiast, Wine Spectator, Fox Business, Fox’s Good Day New York, NY Post, NY Magazine’s Grub Street Food Diary, Food Network, PureWow, The Zoe Report, VinePair and many more.
What Goes Around Comes Around
What Goes Around Comes Around (WGACA) is the premier purveyor of the finest luxury vintage accessories and apparel from around the world. Sabrina Levine Communications spearheads the national PR strategy with the continued mission to position WGACA as a curator of world class luxury vintage. This includes generating press and exposure surrounding the opening of the East Hampton boutique (May 2015), Roslyn, NY boutique (October 2015), Beverly Hills (October 2016), Miami (January 2017), and Madison Avenue Flagship (2019).
Through our ongoing collaboration with celebrities, influencers and stylists, SLC works to execute high-profile events and activations including a 25th anniversary auction with Christie’s, Coco Channel birthday celebration, tribute to Gianni Versace at the Versace Mansion during Art Basel, Bentley Motors Symposium on luxury and design, eBay Armarium partnership and more. Our activities work to not only secure placement in top tier fashion and lifestyle publications for new store openings and events, but also to showcase one of a kind vintage pieces, business features all the while helping to develop a refined and exclusive clientele. WGACA has been featured in People Style Watch, Us Weekly, W, WWD, Access Hollywood, Extra, ET, Bloomberg Business, Bloomberg TV, NY Post, Vogue.com, Fashionista, Manhattan, Avenue, Hamptons, Gotham, Daily Mail, Business of Fashion, Daily Front Row, Daily Summer, and many more.
Platinum Poire
In Spring of 2019, SLC launched Rori’s first book, The Art of the Date, that explores the complex world of dating. SLC secured coverage and awareness around the book launch, including an official book launch party in New York City and various book signings. In Spring of 2020, SLC helped launch a new vertical of Platinum Poire, The Pear Club, a more accessible, digital-dating service that allows people to date remotely, which was added during the COVID-19 pandemic.
Yinova Center
Serving the New York City community for 20+ years, Yinova is a leading integrative acupuncture and Chinese medicine center acclaimed for its expertise in women’s health. Founded by Dr. Jill Blakeway, a licensed and board certified doctor of acupuncture and Chinese medicine and clinical herbalist, Yinova offers acupuncture, bodywork, and Chinese medicine from the field’s leading practitioners. Sabrina Levine Communications leads all strategic media relations and PR initiatives for Yinova, and is responsible for securing media placements, speaking opportunities, partnerships and events, including a Key Note speaking engagement at the goop conference in Los Angeles (March 2020). In 2019, SLC helped launch Dr. Blakeway’s third book, “Energy Medicine: The Science and Mystery of Healing,” in conjunction with publishing house HarperCollins. SLC also helped launch and promote Yinova’s expansion with a new locations in Brooklyn Heights (May 2019), Upper East Side (August 2019), virtual services during the COVID-19 pandemic, and most recently a limited pop-up in the Hamptons (2021). Yinova has been featured in top outlets including the Wall Street Journal, Town & Country, New York Magazine, Vogue, Fortune, SHAPE, Martha Stewart Living, goop, Elite Daily, Travel + Leisure, Healthline, PureWow, People, Marie Claire, Forbes, Well + Good, MindBodyGreen, and more.
Petralyte
Petralyte is the go-to veterinary-certified electrolyte supplement and nutrient for dog owners. Founded in 2020 by Akash Appachi and Alex Osbourne, Petralyte aims to help dogs stay hydrated so they can be healthier and more active, while take in key nutrients to support vision, joints, heart and muscles. Sabrina Levine Communications formally launched Petralyte in Jan 2021 and currently spearheads all PR initiatives including strategic communications, influencer relations, and securing placements across online, print and broadcast channels. SLC also heads up partnerships for Petralyte and is responsible for aligning them with the right audiences including veterinarians, shelters, pet charities, dog-friendly hotels and pet events across America. As a company, Petralyte’s mission is to help animals around the world who are in need either due to dehydration and neglect, and as they grow they have great plans to continue to support organizations that help save animals such as the LaBelle Foundation. Petralyte has been featured in a wide variety of outlets including Business Insider, Yahoo Lifestyle, Associated Press, Pets+ Magazine, Pet Age, Pet Business, Pet Insight, The Pet Vet, HeyDoYou, International Business Times, and more.
StayMarquis
StayMarquis is a full-service vacation rental company founded in 2014 by entrepreneurs Alex Goldstein and Bryan Fedner. More recently this luxury real estate platform has continued expanding as they add new homes to their growing platform. This past summer, in the competitive Hamptons’ market, the company welcomed over 12,000 guests and had almost 400 exclusive homes available for discriminating consumers looking to vacation on the east end. The firm’s mission is to provide homeowners and guests to rent without reservation, ensuring first-class marketing, booking, rental management, and concierge services. Unlike many other, similar real estate platforms, StayMarquis guarantees a streamlined and hassle-free experience.
Starting this past spring, SLC formally introduced StayMarquis to the lifestyle, Hamptons’, general and business press. In addition, SLC worked with the founders to establish consistent brand messaging to all of their audiences, including owners, developers, and guests. SLC secured press coverage in a wide variety of media, including WSJ, Travel&Leisure, Yahoo! Lifestyle, PureWow, Social Life magazine, Men’s Journal, KD Hamptons, the Independent newspaper, BELLA, Hamptons magazine, Beach, Mann Report, and more. In addition to building further awareness for StayMarquis and educating audiences about the company, the team planned and supported their first Hamptons’ event activation for influencers in conjunction with PureWow which reaches over 3.7M consumers. Over 300+ social media influencers attended and were successfully introduced to the brand.
Bentley Centenary
Sabrina Levine Communications supported the promotion of Bentley Motor Inc.’s Centenary Celebration in New York City. In October 2019, Bentley descended onto Manhattan through a series of Parades converging at Brookfield Place for the largest-ever concours-style gathering of Bentley’s from the past, present and future. Guests viewed various car models from Bentley Blowers race cars to the industry revolutionizing Continental GT and the first-ever Bentayga Hybrid. The EXP 100 GT, Bentley’s concept car designed to celebrate the 100 Year Anniversary, was unveiled for the first time at the Concours. We were responsible for creating awareness around the monumental occasion through counsel, securing media attendance, on-site interviews, pre and post-event coverage, parade participation, vehicle loan coordination and post-event initiatives. Through our efforts Bentley’s Centenary was featured on ABC Eyewitness News, Business Insider, FOX’s Good Day New York, Gotham Magazine, Guest of a Guest, Haute Living, JustLuxe, The Unnamed Project, and more. With future coverage confirmed and expected to hit in Forbes Life, Town & Country, Avenue magazine, and more.
Organic Krush
Organic Krush is the go-to 100% organic health eatery across Long Island, the Hamptons, Connecticut and Virginia. Founded in 2014 by Michelle Walrath & Fran Paniccia, Organic Krush aims to provide delicious, healthy meals free of toxins, GMO’s, pesticides and food dyes, with vegan, gluten free and paleo options. Sabrina Levine Communications formally introduced Organic Krush to the lifestyle, Hamptons’ and health/wellness press in Winter/Spring 2020 and was responsible for all PR initiatives including strategic communications and partnerships, influencer relations, and securing placements across online, print and broadcast channels.
With the outbreak of the COVID-19 pandemic in March 2020, Organic Krush used their resources to give back to front line heroes and members of the community. The team began delivering meals to local hospitals across Long Island and Virginia, donating over 1,200 meals to healthcare workers. This turned into a GoFundMe page where they raised over $24K, all of that going towards more meals for front line heroes. They also added a “Contribute A Meal” option to their menus, giving consumers the option to purchase a meal for a healthcare worker. Additionally, Organic Krush launched special “Grocery Kits” that allowed customers to order fresh and organic fruits, vegetables, proteins and pantry items and get them delivered right to their door. Organic Krush also works with Bethany House, a women and children’s shelter in Long Island, and have donated over $10K to the organization that goes towards much-needed supplies and groceries.
In December of 2020, SLC assisted with the opening of Organic Krush’s newest location in Westport, Connecticut. Organic Krush has been featured in a wide variety of outlets including FOX’s Good Day New York, News12, Yahoo Lifestyle, GQ, PureWow, Us Weekly, Life & Style, InTouch, The Independent, Newsday, Hamptons Magazine, Purist, Hamptons.com, Dan’s Papers, Long Island Patch, East Hampton Star, Richmond Magazine, Long Island Press, KDHamptons, Go Dairy Free, RaiseVegan, Westport News, Fairfield Daily Voice, Westfair Online, and more.
A Wild Dove
A Wild Dove is a platform founded by curator/stylist Lynn Levoy that connects emerging talent in fashion, beauty and wellness with new spaces through retail curations, interactive events and editorial vision. In Summer 2020, Sabrina Levine Communications helped launch A Wild Dove’s pop-up shop at the Solé East Resort in Montauk. SLC led all PR and media relations, including securing coverage in print/online outlets, strategic planning, partnerships, event planning, and more. Throughout the 2020 Hamptons summer season, A Wild Dove was featured in The Zoe Report, PureWow, Hamptons Magazine, Purist, Social Life Magazine, Newsday, Hamptons.com, and KDHamptons.
Sophie Beem
Sabrina Levine has assisted in the launch of singer/songwriter Sophie Beem since she was 13 years old through strategic introductions, creating awareness opportunities, media relations and overall counsel. The singer / songwriter started her career on X Factor. From there, strategically planned showcases were organized where music executives from all labels were invited to come see her perform. Once signed to Beyonce’s Parkwood Entertainment, Sophie embarked on a nationwide tour with Charlie Puth, and then went on to opened for Queen B herself in Milan on her Formation Tour (Summer 2016), as well as performed at the US Open’s Arthur Ashe Kids Day, Singapore Tennis Open, Dubai Fashion Week, and much more. Sophie has appeared on Fox’s Good Day NY, Elle, Teen Vogue, Billboard, NY Post, Daily Front Row, and Hollywoodlife.com, to name a few.
Chef Dance
ChefDance is the largest culinary feast taking place each year during the Sundance Film Festival. Founded in 2004 by LA couple Mimi Kim and Kenny Griswold, ChefDance brings together top chefs for curated meals, conversations with experts in the industry and surprise musical guests. This year ChefDance partnered with Martha Stewart, Alice Waters, Chef Gabriela Càmara, Chef Melissa Perello, Chef Galen Zamarra and Chef Shawn McClain for dinners and hosted activations with Kroger, Postmates, Chameleon Cold-Brew, Olivia Wilde, Jesse Tyler Ferguson and Justin Mikita, and more. Sabrina Levine Communications spearheaded all media relations and PR initiatives for 2020, including facilitating top media and talent attendees, securing film honorees Shirley, The Evening Hour and Minari with the cast/crews, securing top media placements pre and post-event, providing on-site support for daytime and nighttime programming, consulting, and more. ChefDance was featured in VOGUE, Variety, Associated Press, Yahoo, E! News, Entertainment Tonight, EXTRA, ABC, AOL, MSN, Us Weekly, Radar Online, Page 6, Daily Mail, etc.
Boombox Gifts
Boombox Gifts is a keepsake memory box filled with custom-designed and printed personal messages and photos. They can hold up to 150 premium 5×7 cards, each one capturing a unique memory, photo or message for your recipient for an Anniversary, Birthday, Wedding, Baby Shower and more. Customers upload photos/messages to the site, and Boombox takes care of the design, printing and packaging. Founded by Christina Geist, children’s book author and wife of TODAY Show host Willie Geist, Boombox honors the age-old tradition of letter writing and journaling, sharing love and preserving memories. Sabrina Levine Communications led traditional PR and strategic media relations for Boombox Gifts, and was responsible for securing media placements throughout national and regional print, online and broadcast channels, influencer marketing, identifying strategic partners and events. Boombox was featured on the TODAY Show, where Hoda Kotb gifted Kathie Lee Gifford a personalized box during her last week as a host, O, The Oprah Magazine, Martha Stewart Living, Mashable, Newsweek, Yahoo!, Fatherly, Us Weekly, E! News, Life & Style, Radar Online, Star Magazine, Ok! Magazine, InTouch, Your Tango, Southern Living, Good Housekeeping, and more.
Box + Flow
Box + Flow is a boutique fitness studio founded by Olivia Young. Box + Flow combines elements of both boxing and yoga, incorporating shadowboxing, heavy bag work and fast flow sequences. They use energy, breath, movement and music to achieve equilibrium in the mind, body and soul. Olivia enlisted the help of Sabrina Levine Communications to build exposure around her method and properly launch her new studio in SoHo, which officially opens February 2020. SLC is responsible for media relations and overall exposure including securing media placements in print, online and broadcast, speaking opportunities such as the StayBoutique Women’s Empowerment Conference in honor of International Women’s Day, partnerships with brands such as Agent Provocateur, events/activations in-studio and at pop-up locations like the Sacred Space Miami, on-site support at appearances like Google Wellness Week, media training and overall promotion of Box + Flow and Olivia Young.
ABOUT
Sabrina Levine
OUR TEAM
ANNE WATKINS
Anne Watkins has worked in the public relations industry for over 10 years focusing on entertainment and music talent, plus fashion and lifestyle brands. She has successfully spearheaded PR campaigns for celebrities & musicians including CeeLo Green, Melissa Etheridge, Eric Benet, Billy Baldwin, Wilson Phillips, The Go-GOs, Deborah Cox eto as well as fashion, entertainment and lifestyle brands such as Gusto Barcelona, Primary Wave Music, SuperTrash, BMG, and many more Currently, Anne is the Vice President at Sabrina Levine Communications, where she uses her wide range of PR expertise to craft and execute strategic PR plans in the worlds of entertainment, music, fashion, film, lifestyle and corporate communications. Through her efforts Anne is able to expand a brand or personality’s reach into different beats through her strong relationships, creative PR efforts and brand building techniques mastered over the years.
Other team members at Sabrina Levine Communication are carefully cultivated from a broad spectrum of experienced professionals specializing in publicity, media & talent relations, pitching, writing, branding, marketing, promotions, strategic partnerships, event planning, social media, and the like.: Each member of our group is strategically picked. We look for talent with diverse backgrounds and skill sets, which work well together to produce a complimentary team. Not only is experience important, bet also personality and the overall synergy in working together We pride ourselves on our clients needs and the ability to deliver them the results they wish to receive in a timely and effective manner.
Kayla Riley
Danielle Dimino
Danielle has attended numerous trade shows like CES and SXSW with her clients, and has helped plan and execute events from New York Fashion Week shows to tech incubator demo days. Danielle has supported her clients through processes like Fast Company’s Most Innovative Companies, Shark Tank, and Good Housekeeping Institute Seals. She helps her clients navigate the changing media landscape with her strong relationships with both press and influencers and her passion for storytelling. Danielle earned her Bachelor of Arts degree in Communications with a specialization in Public Relations from Rutgers University.
Emma Pendrill
Emma Pendrill joined Sabrina Levine Communications at the start of 2020. She began her career at Gagosian Gallery London, working as a gallery assistant helping to curate shows, before moving to Nadine Johnson Associates where she first gained experience in Public Relations. Emma has worked with clients such as Art Los Angeles Contemporary, Galerie Patrick Seguin and The Museum of Sex in NYC.
STRATEGIC PARTNERS / ADVISORS
MARK BECKMAN
Marc Beckman is CEO and Co-Founder of DMA United. DMA United is a modern business model, in that it is an award winning advertising agency that also provides representation services for individuals and brands. DMA United’s Poly-Cultural Platform positions the agency at the center of superior style & design, and extends into fashion, sports, music, technology, and the arts. DMA United’s clients include Karl Lagerfeld, Barney’s New York, NBA, Pepsi, Council Fashion Designers of America, Russell Westbrook, Wynton Mersalis, Tribe. Film Festival, Major League Baseball, Anthony Davis, and LeSportsac x Alber Elba.. Marc graduated with a Bachelor of Liberal Arts from Boston University, and a Juris Doctorate from Hofstra University School of Law. Marc is currently an Adjunct Professor and Executive In Residence with New York University Stern School of Business. Marc is also Co-Chairman of the NYU Stern Luxury & Fashion Council.
A seasoned communications professional, Karen has over two decades of experience. She was at the helm of her award-winning eponymous agency for 15 years, representing clients in hospitality, food/beverage and home/design, to name a few. Highlights include the award-winning launch of FIJI Water and ITO EN Teas®. Selected for PR Week’s Forty PR Stars under Forty’ she has also been profiled in many industry publications for’ her strategic and creative approach to building brands. Prior to launching her agency, Karen was with Ketchum Public Relation. Karen and Sabrina have worked closely together for years, executing award-winning campaigns as a team for countless brands. Karen serves as a strategic advisor for SLPR, focusing on new business development for the agency. She also provides senior counsel for clients upon request. Karen is a contributor for lifestyle magazines; her interviews with newsmakers have been published in numerous publications, predominantly in the Hamptons.