WITH 20+ YEARS OF EXPERIENCE IN PUBLIC RELATIONS AND BRAND PARTNERSHIPS, SABRINA LEVINE COMMUNICATIONS IS A LIFESTYLE AND ENTERTAINMENT FOCUSED PR FIRM

WATSKIN

WATSKIN is Actress Lois Robbins‘ elevated, UPF sunwear brand. It aims to empower women to enjoy the sun with sophistication and confidence, not fear. After having a scare with a squamous cell on her face, Lois knew there was nothing out there that could protect her properly that was equally fashionable. She made a catsuit and matching skirt with a tailor friend and was shocked by the response in how many women that told her they needed to have it. This is how WATSKIN was born. It has changed how the industry defines sunwear through all their pieces being transitional between activewear, swimwear, resort wear, and ready to wear markets and across seasons from swim, snow, sport, and leisure – anything under the sun. WATSKIN supports the Melanoma Research Alliance where a portion of all purchases are donated.

SLC has helped WATSKIN to become a household name in making sun protection stylish and sexy. We have been involved since the brand’s inception leading WATSKIN’s soft launch in August 2022 with a tastemaker event in the Hamptons where we helped start the buzz around their first collection. A more formal launch followed in the fall across markets, where SLC supported integral aspects of brand building, and generating initial awareness on who WATSKIN is as a new disruptor in the category.

In 2023, SLC secured WATSKIN’s participation at many exciting events and happenings which they supported through an influencer strategy, marketing and press. Some of those highlights include a pop-up during Art Basel at the W Hotel’s Jennifer Miller boutique, the Palm Beach International Boat Show, a curated panel event in Miami with local well-known dermatologists and the Melanoma Research Alliance to discuss skin protection. During the summer of 2023, SLC managed WATSKIN’s had a pop-up and panel event at Curio at Project Hamptons (a brand from the Faena in Miami) on how to style UPF clothing hosted by Lynn Scotti, Publisher of Hamptons Magazine and Stylist Gayle Perry. Additionally, WATSKIN had a pop up at the Jennifer Miller Boutique in Southampton, and Lois hosted The Daily Front Row’s Annual Most Stylish Bash where WATSKIN had an exciting presence. At the end of 2023, WATSKIN was thrilled to start a fabulous friendship with Melissa Wood Health and the brand was even featured in her gift guide and on Melissa’s socials as one of her go to brands.

In 2024, SLC curated a packed roster of exposure opportunities for WATSKIN. This included the start of the brand’s partnership with Paddle Diva, a fan-favorite paddleboarding company used by Hamptonites. This editor and influencer retreat created unity amongst a group of fierce women who all promoted this happening on their respective outlets and channels for months. WATSKIN’s biggest event and breakthrough brand moment to date was in July of 2024, where SLC curated and fully brought to life the brand’s FIRST Annual Hamptons Wellness Event in partnership with Celebrity Fitness Guru Isaac Boots and adored skincare brand Peter Thomas Roth. Over 50 Hamptonites, including elite tastemakers were welcomed to experience the magic of WATSKIN in action. This fitness meets wellness morning started with green juices from Juice Press, bars and granola from Holistic Nutritionist Elissa Goodman, and olive oil shots from Fancy Peasant. Guests were then escorted to take the iconic TORCHD class led by Celebrity Fitness Trainer Isaac Boots. The feedback was unanimous. All styled in the Andie Short Bodysuit and the Lois Catsuit, the ladies shared how breathable yet supportive the four way stretch fabric fit, even during a high intensity workout. After the class, guests enjoyed checking out Isaac’s brand Mindset Wellness and the hydration station by event partner Peter Thomas Roth. They spoiled this group with eye patches and gift bags with their fan favorite sun protection and skincare essentials. While guests enjoyed a catered lunch, Lois shared her journey beginning with her skin cancer scare to creating this UPF sunwear brand. This ended with WATSKIN’s third donation to the Melanoma Research Alliance in the amount of $20K to support melanoma research. SLC also helped WATSKIN with their debut presence at Neiman Marcus in Los Angeles in fall of 2024 with great exposure and buzz.

For over three years, SLC spearheaded all communications initiatives for the brand including media relations, talent giftings, talent and influencer programming, retail and pop-up support, activations, broadcast segment coordination, brand partnerships, consulting on advertising, and more. We helped curate and implement a well-rounded exposure plan around every collection WATSKIN dropped from launch to Spring of 2025.

SLC has secured coverage for the brand in Forbes, The Cut, Entrepreneur Magazine, Melissa Wood Health’s Gift Guide, FOX’s Good Day New York (multiple segments), Travel + Leisure, WWD, OK! Magazine, Authority Magazine, Elite Traveler, Daily Front Row, Trend Hunter, Hamptons magazine, James Lane Post, Grazia, Morning Honey, Purist, Ocean Drive, Women’s Health, ELLE magazine, BELLA, New Beauty, USA Today, Dermatology Times, AOL, Us Weekly, SPOTLIGHT, and more.

SLC has also secured exposure for WATSKIN amongst coveted  influential figures including Wellness Guru Melissa Wood Tepperberg, Wellness Influencer Lauryn Bosstick of The Skinny Confidential, Lifestyle Influencer Alex Bennett, RHONJ Margaret Josephs, Model Joy Corrigan, Model Karolina Kurkova, Actress Brooke Burke, Lifestyle Mom Influencer Brianne Manz, Power Real Estate Agent and Selling the Hamptons Star Peggy Zabakolas, Anastasia Ganias of Fancy Peasant, Influencers Julia Tricarcico, Melissa Meyers, and Liv Schreiber, among many more.