WITH 20+ YEARS OF EXPERIENCE IN PUBLIC RELATIONS AND BRAND PARTNERSHIPS, SABRINA LEVINE COMMUNICATIONS IS A LIFESTYLE AND ENTERTAINMENT FOCUSED PR FIRM
CLIENTS & CASE STUDIES
PRESENT
Invivo Wines
Sabrina Levine Communications is responsible for the PR and Marketing surrounding the launch of Invivo Wines in the United States (April 2017). As one of New Zealand’s most popular wine brands, SLC leads all strategic media relations and PR initiatives to keep on brand with the fun and personable spirit and marketing that Invivo Wines embodies. Additionally, in May 2017 we collaborated to announce fashion photographer and television personality Nigel Barker as the brands “Glambassador”. We have organized high profile events and tastings to introduce the brand to press, influencers and wine lovers everywhere. Press exposure surrounding the launch and Nigel Barker include New York Post, PopSugar, CNN, FOX’s Good Day New York, Daily Mail, Beverage Dynamics, Wine Spectator, Shaken News Daily, Wine Enthusiast, The Daily Front Row, and many more.
Following the US launch, Invivo tasked our team with the goal to find a female, celebrity brand partner who loves wine. At that time (2018), we researched, presented, negotiated and assisted them in securing Sarah Jessica Parker as their partner in this endeavor to launch her own line of wine under the Invivo family. The Sarah Jessica Parker and Invivo collaboration, Invivo X, SJP, was announced in February 2019, and SLC helped to officially launch their first Sauvignon Blanc together in Fall 2019, followed by a Rosé in May 2020. Since then, the highly acclaimed Sauvignon Blanc was named in the World’s Top 100 wines in its first vintage by Wine Spectator. The collection features the New Zealand Sauvignon Blanc and French Rosé and has been awarded more than 50 accolades since launch, with Wine Spectator awarding the Sauvignon Blanc three 90+ point scores for its first three vintages. The collaboration with SJP is not a celebrity endorsement; the actress is involved in every aspect of the wine, from the naming and label design to the winemaking itself and choosing the final blend.
In Winter of 2020, SLC announced a partnership between Invivo X, SJP and Lauren Bush Lauren’s FEED, where Invivo X, SJP pledged to donate over 300,000 meals to children worldwide. In 2021 Invivo X, SJP teamed up with Mixologist Meaghan Dorman to launch the “City Shandy” cocktail to support restaurants in NYC during a difficult time. In July 2022 the Invivo partners were able to come together and blend the fourth vintage of their award winning Sauvignon Blanc in person which took place at the Baccarat Hotel in NYC. This past October 2023, Sarah Jessica Parker headlined Wine Spectator’s iconic New York Wine Experience as one of their featured “wine stars” alongside Invivo Co-Founder Tim Lightbourne, where they poured their 93-point Invivo X, SJP. Named in the Top 100 wines in the world by Wine Spectator in 2023, Invivo X, SJP’s recent 93-point score was also its fourth 90+ point score in a row awarded by Wine Spectator for its first four vintages.
SLC has secured press exposure in a number of outlets, including Vogue, Food & Wine, Departures, Delish, Daily Mail, People, Refinery29, Glamour, Maxim, Entertainment Tonight, Business Insider, Town & Country, Harper’s Bazaar, Esquire, GQ, Us Weekly, Better Homes & Garden, Shanken News Daily, Wine Enthusiast, Wine Spectator, Fox Business, FOX’s Good Day New York, NY Post, NY Magazine’s Grub Street Food Diary, Food Network, PureWow, The Zoe Report, VinePair, Entrepreneur magazine and podcast, and many more.
Yinova Center
Serving the New York City community for 20+ years, Yinova is a leading integrative acupuncture and Chinese medicine center acclaimed for its expertise in women’s health. Founded by Dr. Jill Blakeway, a licensed and board certified doctor of acupuncture and Chinese medicine and clinical herbalist, Yinova offers acupuncture, bodywork, and Chinese medicine from the field’s leading practitioners. Sabrina Levine Communications leads all strategic media relations and PR initiatives for Yinova, and is responsible for securing media placements, speaking opportunities, partnerships and events, including a Key Note speaking engagement at the goop conference in Los Angeles (March 2020). In 2019, SLC helped launch Dr. Blakeway’s third book, “Energy Medicine: The Science and Mystery of Healing,” in conjunction with publishing house HarperCollins. SLC also helped launch and promote Yinova’s expansion with a new locations in Brooklyn Heights (May 2019), Upper East Side (August 2019), virtual services during the COVID-19 pandemic, and most recently a limited pop-up in the Hamptons (2021). Yinova has been featured in top outlets including the Wall Street Journal, Town & Country, New York Magazine, Vogue, Fortune, SHAPE, Martha Stewart Living, goop, Elite Daily, Travel + Leisure, Healthline, PureWow, People, Marie Claire, Forbes, Well + Good, MindBodyGreen, and more.
WATSKIN
WATSKIN is Actress Lois Robbins‘ elevated, UPF sunwear brand. It aims to empower women to enjoy the sun freely and confidently, with sophistication not fear. After having a scare with a squamous cell on her face, Lois knew there was nothing out there that could protect her properly yet support her sense of fashion. She made a catsuit and matching skirt with a tailor friend and was shocked by the response in how many women that told her they needed to have it. This is how WATSKIN was born. It is the first brand of its kind to focus on protection from the harmful UV rays and equally prioritize fashion. It is changing how the industry defines sunwear through all their pieces being transitional between activewear, swimwear, resort wear, and ready to wear markets and across seasons from swim, snow, sport, and leisure – anything under the sun. WATSKIN supports the Melanoma Research Alliance where a portion of all purchases are donated.
The brand soft launched in August 2022 with a tastemaker event in the Hamptons where Sabrina Levine Communications helped start the buzz around their first collection. A more formal launch followed in the fall, where SLC supported integral aspects of brand building, and generating initial awareness on who WATSKIN is as a new disruptor in the category.
SLC continues to spearhead all communications initiatives for the brand including media relations, talent giftings, talent and influencer programming, retail and pop-up support, activations, broadcast segment coordination, brand partnerships, consulting on advertising, and more. SLC has helped curate and implement a well-rounded exposure plan around the 5 collections WATSKIN has dropped from launch to Spring 2024.
In 2023, SLC secured WATSKIN’s participation at many exciting events and happenings which they supported through an influencer strategy, marketing and press. Some of those highlights include a pop-up during Art Basel at the W Hotel’s Jennifer Miller boutique, the Palm Beach International Boat Show, a curated panel event in Miami with local well-known dermatologists and the Melanoma Research Alliance to discuss skin protection.
During the summer of 2023, our focus was on the Hamptons where WATSKIN had a pop-up at Curio at Project Hamptons (a brand from the Faena in Miami) with a panel on styling UPF clothing hosted by Lynn Scotti, Publisher of Hamptons Magazine and Stylist Gayle Perry. Additionally, WATSKIN had a pop up at the Jennifer Miller Boutique in Southampton, and Lois hosted The Daily Front Row’s Annual Most Stylish Bash where WATSKIN had a presence.
SLC has secured coverage for the brand in Entrepreneur Magazine, Melissa Wood Health’s Gift Guide, FOX’s Good Day New York, Travel + Leisure, WWD, OK! Magazine, Authority Magazine, Elite Traveler, Daily Front Row, Trend Hunter, Hamptons magazine, James Lane Post, Grazia, Morning Honey, Purist, Ocean Drive, and more. SLC has also helped introduce WATSKIN to some coveted brand friends including Wellness Guru Melissa Wood Tepperberg, Influencers Lauryn Bosstick, Alex Bennett and Candice Miller, Model Joy Corrigan and Karolina Kurkova, and Actress Brooke Burke. WATSKIN has just landed at Free People, Carbon38, and will also be at the Four Seasons in Palm Beach, the Goop Mauna Lani by Auberge Resorts Hawaii, and has lots in store for the spring/summer 2024 season.
Platinum Poire
Platinum Poire is an ultra-exclusive matchmaking company founded by Rori Sassoon, a prestige Relationship Expert, Celebrity Matchmaker and Image Consultant. In a short time after beginning to work with Platinum Poire, SLC was able to take Rori’s deep knowledge and expertise and promote her as a leading authority on “relationships” within many outlets. Additionally Rori appeared on Season 10, 11 and 12 Season’s of the Real Housewives of New York as a guest where she helped some of the housewives navigate their relationships and search for love.
In Spring of 2019, SLC launched Rori’s first book, The Art of the Date, that explores the complex world of dating. SLC secured coverage and awareness around the book launch, including an official book launch party in New York City and various book signings. In Spring of 2020, SLC helped launch a new vertical of Platinum Poire, The Pear Club, a more accessible, digital-dating service that allows people to date remotely, which was added during the COVID-19 pandemic.
In Fall 2020, SLC officially launched Rori’s podcast, Let’s Get Raw With Rori, with Storic Media, where she discussed all things love, relationships and dating. SLC is responsible for garnering awareness and press around the podcast and its guests, which have included Margaret Josephs, Luann de Lesseps, David Charvet, Shanna Moakler, Brandi Glanville, Melissa Rivers, John Paul Jones, and many more.
Rori continues to be a go-to expert resource for companies and businesses within the tri-state area and across the nation. She is currently working on her second book The Art of Marriage which is due to come out in 2024.
Rori has appeared as a relationship expert within media outlets including but not limited to, FOX’s Good Day New York, The TODAY Show, Tamron Hall Show, NY Live, Bravo’s Personal Space, Refinery29, Marie Claire, InStyle, Cosmopolitan, Huffington Post, Yahoo, BELLA New York, Bustle, Elite Daily, Daily Mail, People, GQ, Business Insider, Fatherly, Us Weekly, New York Post, O, The Oprah Magazine, Brides, Yahoo, and more.
TilePix
TilePix is the leading new innovator in DIY wall decor products. TilePix formally launched in October of 2022 and has been the first to provide a real solution to the costs and damage that comes with hanging art. All of TilePix’s products are backed by their first of its kind, patented magnetic hanging system, which means no damage to your walls. TilePix coined their brand motto as “Make It Your Self” to inspire generations to take on the designer role. All of their products are customizable. Anyone can easily upload their photos, art, or graphics to the site and receive all the tools to create the gallery wall of their dreams. They have unique options that range from regular framed tiles, glass covered tiles, canvases, skateboards, posters, wallpaper, and their patented splits feature that takes 1 image across many of their tiles. TilePix offers same day pick up options at over 8,000 Walgreens across the U.S. Their parent brand Tracer is known as the leader in the printing industry through supporting Walgreens and CVS for over 20 years.
Sabrina Levine Communications started working with TilePix at the top of 2023. SLC was hired to build the mass market, wall decor brand into a household name. SLC created a multi-pronged strategy that consists of traditional press efforts, bloggers, influencers within young adult, DIY lover, and mom markets, college campus programming including ambassador opportunities, broadcast initiatives with morning news and home decor shows, brand partnerships and promotions. SLC also conceptualized an artist partnership program for TilePix, which enlists A-list and upcoming designers to sell their own, exclusively created collections on the TilePix site. SLC secured designer Allie Cohen of Creativejawns, the “It Girl” of college merch, who introduced two collections in 2023 via HerCampus and Fox5 Good Day New York. SLC continues to build upon this program, having enlisted a major A-list designer to release their first collection with TilePix in Q2 of 2024, which will put the brand on the map. SLC has lots in store for TilePix this year and has already secured coverage for the brand in several media outlets including but not limited to The Spruce, SPY, Yahoo Life, Business Newspress, Sweety High, MSN, Techwalla, Home Business Magazine, and more.
What Goes Around Comes Around
What Goes Around Comes Around (WGACA) is the premier purveyor of the finest luxury vintage accessories and apparel from around the world. Sabrina Levine Communications spearheaded the national PR strategy for the brand for over 5 years (2015-2020) where our continued mission was to position WGACA as a curator of world class luxury vintage. This included generating press and exposure surrounding the opening of the East Hampton boutique (May 2015), Roslyn, NY boutique (October 2015), Beverly Hills (October 2016), Miami (January 2017), and Madison Avenue Flagship (2019).
Through ongoing collaboration with celebrities, influencers and stylists, SLC worked to execute high-profile events and activations including a 25th anniversary auction with Christie’s, Coco Channel birthday celebration, tribute to Gianni Versace at the Versace Mansion during Art Basel, Bentley Motors Symposium on luxury and design, eBay Armarium partnership and more. Our activities worked not only to secure placements in top tier fashion and lifestyle publications for new store openings and events, but also to showcase one of a kind vintage pieces, business features all the while helping to develop a refined and exclusive clientele. WGACA has been featured in People Style Watch, Us Weekly, W, WWD, Access Hollywood, Extra, ET, Bloomberg Business, Bloomberg TV, NY Post, Vogue.com, Fashionista, Manhattan, Avenue, Hamptons, Gotham, Daily Mail, Business of Fashion, Daily Front Row, Daily Summer, FOX’s Good Day NY and many more.
StayMarquis
StayMarquis is a full-service vacation rental company founded in 2014 by entrepreneurs Alex Goldstein and Bryan Fedner. This luxury real estate platform has succeeded to grow in the competitive Hamptons’ marketplace welcoming many guests each season in over 700 exclusive homes available for discriminating consumers looking to vacation on the east end. The firm’s mission is to provide homeowners and guests to rent without reservation, ensuring first-class marketing, booking, rental management, and concierge services. Unlike many other, similar real estate platforms, StayMarquis guarantees a streamlined and hassle-free experience.
In the Spring of 2019, SLC formally introduced StayMarquis to the lifestyle, Hamptons’, general and business press. In addition, SLC worked with the founders to establish consistent brand messaging to all of their audiences, including owners, developers, and guests. SLC secured press coverage in a wide variety of media, including WSJ, Travel&Leisure, Yahoo! Lifestyle, PureWow, Social Life magazine, Men’s Journal, KD Hamptons, the Independent newspaper, BELLA, Hamptons magazine, Beach, Mann Report, The Real Deal, and many more. In addition to building further awareness for StayMarquis and educating audiences about the company, the team planned and supported their first Hamptons’ event activation for influencers in conjunction with PureWow which reaches over 3.7M consumers. Over 300+ social media influencers attended and were successfully introduced to the brand. Since its launch, the platform continues to grow year after yearand has expanded into other regions of Eastern Long Island, along with areas North of Manhattan such as Hudson Valley, Connecticut, Hunter Mountain and beyond.
Bentley Centenary
Sabrina Levine Communications supported the promotion of Bentley Motor Inc.’s Centenary Celebration in New York City. In October 2019, Bentley descended onto Manhattan through a series of Parades converging at Brookfield Place for the largest-ever concours-style gathering of Bentley’s from the past, present and future. Guests viewed various car models from Bentley Blowers race cars to the industry revolutionizing Continental GT and the first-ever Bentayga Hybrid. The EXP 100 GT, Bentley’s concept car designed to celebrate the 100 Year Anniversary, was unveiled for the first time at the Concours. We were responsible for creating awareness around the monumental occasion through counsel, securing media attendance, on-site interviews, pre and post-event coverage, parade participation, vehicle loan coordination and post-event initiatives. Through our efforts Bentley’s Centenary was featured on ABC Eyewitness News, Business Insider, FOX’s Good Day New York, Gotham Magazine, Guest of a Guest, Haute Living, JustLuxe, The Unnamed Project, and more. With future coverage confirmed and expected to hit in Forbes Life, Town & Country, Avenue magazine, and more.
SCOTT’S PROTEIN BALLS
SLC supported Scott’s Protein Balls at its first appearance at the Natural Products Expo West in March 2023, the Summer Fancy Food Show in June 2023 and at the Natural Products Expo East this past September 2023. We managed all new flavor announcements, provided hands-on trade show support and all other associated activities. The agency’s work generated significant coverage. Other objectives included jump starting conversations with key retailers and investors, which were an important part of the overall growth plan.
As part of the initial year-long plan, SLC included a specific strategy in seasonally-driven markets, including the Hamptons (NY), Miami, and Palm Beach. Counseling and guidance was ongoing and included brand activations and partnerships; vetting non-profit sponsorship opportunities and furthering awareness and exposure throughout key seasonal marketplaces.
SLC managed submissions for Scott’s Protein Balls for numerous awards including Expo West and Expo East Nexty Awards, Healthy Snack Awards, NOSH Best of 2023 Awards and SELF Pantry Awards. They were presented with The Samuel Waxman Cancer Research Foundation’s Outstanding Product Award and were honored at this prestigious Hamptons Annual benefit. SLC additionally assessed and suggested other non-profit sponsorship opportunities as they came up.
SLC has secured coverage in FOX’s Good Day New York, CNN Underscored, Cosmopolitan, Page Six, U.S. News & World Report, SheFinds, VegOut, Eat This, Not That, Today’s Parent, NOSH, Green Matters, The Fashion Spot, PYMNTS.com, Trend Hunter, and more since beginning to work with the brand. Throughout our engagement alone in the first year, SLC secured 122 press hits, reaching a total audience of 2,634,142,079 through media, additionally we reached 242 influencers organically, with exposure to their combined 2,634,142,079 audiences. Total audience reached combined is 5,268,284,158.
Dr. James Kelly/ Kelly Vision Center
Dr. Kelly is a renowned refractive surgeon specialist, comprehensive ophthalmologist, and the trusted surgeon of leading A-List talent, among others. He founded the Kelly Vision Center to be New York’s premier choice for vision correction surgery and eye care and now is nationally recognized as a leader in the industry for over 25 years. The Kelly Vision Center has locations in NYC and in Long Island. Dr. James Kelly is certified in every FDA approved eye care and visual correction procedure to date because he is passionate about tailoring each procedure to the patient’s unique situation. He is known as the first to implant the EVO lens in New York City. When you choose Dr. James Kelly, you’re not just choosing a top LASIK surgeon who has the top cataract surgery practice in the tristate area — you’re also choosing a highly personalized, boutique experience with a doctor who truly cares.
In 2022 Dr. Kelly enlisted Sabrina Levine Communications (SLC) to curate an exposure program that would take his practice to the next level. SLC began by making strategic introductions for Dr. Kelly to health, medical, trade, and lifestyle media within broadcast, online, and print mediums. In just one year Dr. Kelly was featured on Fox News, Fox & Friends, Travel + Leisure, Health Digest, Digital Journal, Prevention, Real Simple, Best Life, OK! magazine, Medical World News, Yahoo, Woman’s World, AskMen and many more, confirming Dr. Kelly’s credibility and positioning as an industry leader. SLC has also been counseling Dr. Kelly and the Kelly Vision Center during a critical time of growth and change. This has included strategizing pivotal internal announcements, messaging, website enhancements, and consulting on nonprofits and brand partners, all in preparation for a new office space and launching an elevated new brand which will debut in Q3 of 2024.
SLC continues to join forces with trusted partners to boost Dr. Kelly’s social media presence, influential clients, and overall public status. This is through detailed content plans and aligning him with talent on their eye care journeys. From these efforts thus far Dr. Kelly has been supporting WWE Champion Logan Paul, OG Influencer and DJ Eva Gutowski, NYC Fashion Influencer Michelle Madonna, RHONJ talents including Margaret Josephs, Jenn Fessler, Dorinda Medley, and RHOSLC Meredith Marks, TV Personality from the Bachelor Franchise Jason Tartick, NYC Model Tyler Mazaheri, and many more.
The Surf Lodge
First built in 1967, The Surf Lodge in Montauk has become a highly sought-after destination for locals and travelers looking for the ultimate summer experience. Sabrina Levine Communications worked with The Surf Lodge beginning the Summer of 2018 for three consecutive years and was responsible for the PR strategy around wellness and dining programming, partnerships, pre and post-event press including securing attendees and celebrity buzz placements, and more. A main focus of the PR campaign in 2018 was to support the launch and create awareness around The Surf Lodge’s new Culinary Director Ron Rosselli and Chef de Cuisine Angela Bazan. The following Summer, 2019, SLC helped create awareness around the new Culinary Director, Michelin-starred Chef Shaun Hergatt, the Summer Concert Series featuring live performances by John Legend, Lukas Nelson, Jimmy Buffet, etc., pop-ups including the Southampton Sweat Festival, various on-site events, the on-site partnership with BMW, and the Beauty Mini Bar collaboration with Alise Collective. In Winter of 2020, SLC was brought on to help support and secure celebrity and buzz exposure around The Snow Lodge’s weekly programming in Aspen, CO, The Surf Lodge’s winter outpost. The Surf Lodge has been featured in New York Post/ALEXA, Hamptons Magazine, Harper’s Bazaar, Us Weekly, Page Six, Daily Front Row, PureWow, Elite Traveler, Purist, Haute Living, AOL, Elite Daily, DuJour, East End Taste, BELLA NY, Beach, Avenue, Radar Online, OK! Magazine, InTouch, Life&Style, MyDomaine, The Independent, East Hampton Star, 27East, Hamptons.com, The Patch, and many more.
Petralyte
Petralyte is the go-to veterinary-certified electrolyte supplement and nutrient for dog and cat owners. Founded in 2020 by Akash Appachi and Alex Osbourne, Petralyte aims to help dogs stay hydrated so they can be healthier and more active, while take in key nutrients to support vision, joints, heart and muscles. Sabrina Levine Communications formally launched Petralyte in Jan 2021, added Petralyte dog treats in Summer 2022, and more recently launched a Petralyte cat hydration formula in Fall 2022. SLC currently spearheads all PR initiatives including strategic communications, influencer relations, and securing placements across online, print and broadcast channels. SLC also heads up partnerships for Petralyte and is responsible for aligning them with the right audiences including veterinarians, shelters, pet charities, dog-friendly hotels and pet events across America. As a company, Petralyte’s mission is to help animals around the world who are in need either due to dehydration and neglect, and as they grow they have great plans to continue to support organizations that help save animals. Petralyte has been featured in a wide variety of outlets including Business Insider, Yahoo Lifestyle, Associated Press, Pets+ Magazine, Pet Age, Pet Business, Pet Insight, The Pet Vet, HeyDoYou, International Business Times, and more.
Boombox Gifts
Boombox Gifts is a keepsake memory box filled with custom-designed and printed personal messages and photos. They can hold up to 150 premium 5×7 cards, each one capturing a unique memory, photo or message for your recipient for an Anniversary, Birthday, Wedding, Baby Shower and more. Customers upload photos/messages to the site, and Boombox takes care of the design, printing and packaging. Founded by Christina Geist, children’s book author and wife of TODAY Show host Willie Geist, Boombox honors the age-old tradition of letter writing and journaling, sharing love and preserving memories. Sabrina Levine Communications led traditional PR and strategic media relations for Boombox Gifts, and was responsible for securing media placements throughout national and regional print, online and broadcast channels, influencer marketing, identifying strategic partners and events. Boombox was featured on the TODAY Show, where Hoda Kotb gifted Kathie Lee Gifford a personalized box during her last week as a host, O, The Oprah Magazine, Martha Stewart Living, Mashable, Newsweek, Yahoo!, Fatherly, Us Weekly, E! News, Life & Style, Radar Online, Star Magazine, Ok! Magazine, InTouch, Your Tango, Southern Living, Good Housekeeping, and more.
Meurice Garment Care / CLEAN by Meurice
Meurice Garment Care has been servicing the tri-state area for the past 61 years! Meurice Garment Care opened its doors in 1961 and is a high-end dry-cleaning service that specializes in interior and wardrobe deep cleanings, as well as restoration services. With their industry-leading technology coupled with human precision and touch, Meurice can truly clean it all from garment, bridal, home interior care, vintage, and more. Their massive headquarters is located in the Bronx. CLEAN By Meurice, their east end flagship opened its doors the summer of 2021 located on The Circle in East Hampton. The store does everything from dry cleaning, shoe and bag repairs, alterations, weekly bed linen care, laundry and more with home pick up and drop off delivery. Additionally they offer deep cleaning of your home interiors which may include your couches, chairs, rugs, linens, etc as well as outdoor chaise lounges, cushions, umbrellas, and more.
Sabrina Levine Communications spearheads all public relations and strategic communication initiatives for Meurice Garment Care in addition to launching CLEAN last summer out east. SLC’s strategic brand building and thoughtful storytelling has drawn incredible buzz for Meurice Garment Care. Whether it be through SLC structured activations, influencer marketing campaigns, and celebrity introductions. SLC has managed to keep CEO Wayne Edelman aka “The Stainmaster” and his expert commentary in several media outlets including but not limited to: Robb Report, CNN, Homes&Gardens, Martha Stewart Living, Real Homes, The New York Times, HuffPost, Time Magazine, InStyle, New York Magazine, Apartment Therapy, The Spruce, TODAY, The Washington Post, Life Hacker, Taste of Home, Dan’s Papers, Hamptons Magazine, 27East, The Southampton Press, The Sag Harbor Express, The East Hampton Star, and more.
ABOUT
Sabrina Levine
OUR TEAM
Nicole Waldman
Nicole Waldman is a passionate Account Executive at Sabrina Levine Communications. She utilizes her strengths in creativity, brand building, strategic connecting, relationship building, and writing. Nicole supports our clients through meeting management, pitching and placing media stories, event curation and coordination, strategy discussion, partnership discovery and connection, social media support, and influencer marketing. Nicole also spearheads the intern programming at SLC and values the opportunity to mentor those wanting to enter the field. Nicole cherishes all her client work but looks back fondly on the projects she has worked on in the Hamptons.
Nicole joined SLC at the start of 2022 and has been hooked on the work ever since. She began her career at the crossroad between marketing and public relations through her experience as a Creative Marketing Assistant at Screenz, an entertainment start up in Tel Aviv Israel. While at Screenz, Nicole worked with global clients within entertainment, fashion, and reality tv realms. Prior, Nicole studied Communications and Musical Theater within the Annenberg School for Communication and Journalism at the University of Southern California.
Danielle Dimino
Danielle has attended numerous trade shows like CES and SXSW with her clients, and has helped plan and execute events from New York Fashion Week shows to tech incubator demo days. Danielle has supported her clients through processes like Fast Company’s Most Innovative Companies, Shark Tank, and Good Housekeeping Institute Seals. She helps her clients navigate the changing media landscape with her strong relationships with both press and influencers and her passion for storytelling. Danielle earned her Bachelor of Arts degree in Communications with a specialization in Public Relations from Rutgers University.
STRATEGIC PARTNERS / ADVISORS
A seasoned communications professional, Karen has over two decades of experience. She was at the helm of her award-winning eponymous agency for 15 years, representing clients in hospitality, food/beverage and home/design, to name a few. Highlights include the award-winning launch of FIJI Water and ITO EN Teas®. Selected for PR Week’s Forty PR Stars under Forty’ she has also been profiled in many industry publications for’ her strategic and creative approach to building brands. Prior to launching her agency, Karen was with Ketchum Public Relation. Karen and Sabrina have worked closely together for years, executing award-winning campaigns as a team for countless brands. Karen serves as a strategic advisor for SLPR, focusing on new business development for the agency. She also provides senior counsel for select SLC clients. Karen is a frequent contributor for many national and regional lifestyle publications; her first-person essays and interviews with A-listers and newsmakers have been published in many media platforms, including the New York Times, Hamptons magazine, and Insider.com to name a few.
MARK BECKMAN
Marc Beckman is CEO and Co-Founder of DMA United. DMA United is a modern business model, in that it is an award winning advertising agency that also provides representation services for individuals and brands. DMA United’s Poly-Cultural Platform positions the agency at the center of superior style & design, and extends into fashion, sports, music, technology, and the arts. DMA United’s clients include Karl Lagerfeld, Barney’s New York, NBA, Pepsi, Council Fashion Designers of America, Russell Westbrook, Wynton Mersalis, Tribe. Film Festival, Major League Baseball, Anthony Davis, and LeSportsac x Alber Elba.. Marc graduated with a Bachelor of Liberal Arts from Boston University, and a Juris Doctorate from Hofstra University School of Law. Marc is currently an Adjunct Professor and Executive In Residence with New York University Stern School of Business. Marc is also Co-Chairman of the NYU Stern Luxury & Fashion Council.
SERVICES
BRANDING & MESSAGING
Sabrina Levine Communications strategically defines a unique brand voice in order to produce a successful short to long term communications campaign. The Branding and Messaging strategy will help define, and will be applied to, all client activities.
MEDIA RELATIONS
SOCIAL MEDIA STRATEGY & CONSULTING
BRAND PERSONALITY & PARTNERSHIPS
INFLUENCERS & MARKETING
BUSINESS DEVELOPMENT
As part of a modern communication matrix, Sabrina Levine Communications can identify business related ventures to support the brand’s goals and to further integrate with the target consumers.
EVENT & EXPERIENTIAL
The modern day impact of experiences in gaining both media and consumers’ attention has been profound. For decades Sabrina Levine Communications has been at the forefront of creating notable events that transcend a typical party and register as experiences. From conception, through identifying the appropriate production partners, on site management and post event follow-ups, the agency will strategically manage the event in keeping with brand goals and brand messaging.
COLLEGE FOCUSED PROGRAMS
Sabrina Levine Communications supports client engagement within the college campus market. Through curating ambassador style programming, innovative targeted promotions, onsite events, and a database of layered contacts at over 200 campuses, we have helped our clients gain identity and credibility amongst one of the most influential demographics. With GenZ’s grasp on social media, it is imperative that brands who want to target young adults reach students in a way that is impactful, authentic, and inviting for their needs.
STRATEGIC COMMUNICATIONS PROPOSAL DEVELOPMENT
Sabrina Levine Communications receives countless requests for proposals from brands nationwide. Our counsel helps companies reach their goals. Most of our business comes from word-of-mouth referrals and years of experience. We love sharing our ideas, creativity, and strategic thinking to potential clients. Upon request, we develop a comprehensive proposal with key objectives and suggested tactics for your review. We take time to understand your brand, goals, and objectives. Upon development we hope you work with us for years to come. If not, you walk away with a great outline that can set the foundation to move any way you choose. Contact us to learn more.