With 20+ years of experience in PR and brand partnerships, Sabrina founded Sabrina Levine Communications, a lifestyle and entertainment focused PR firm.
Her vast experience in sectors such as fashion, entertainment, media, food & restaurants, consumer product goods and beyond make Sabrina Levine Communications one of Manhattan’s most competitive media and communications agencies.
Sabrina has been behind the campaigns for many of the country’s most well-recognized brands and celebrities–including the original launch of FIJI water, publicizing brands like AG Jeans, Timberland and Mentos, and creating buzz campaigns for NYC’s hottest restaurants and venues. Sabrina specializes in forming partnerships between complementary brands, elevating the value of their efforts and creating
further opportunities for awareness and media attention.
Formerly a Partner at Lizzie Grubman Public Relations & Management, Sabrina played a leading role in building the company’s reputation for seeking and setting trends. She led efforts to diversify the agency’s client portfolio by expanding the Corporate Lifestyle business, and her acute sense for communicating on behalf of clients further strengthened the existing entertainment business. By leveraging synergies and creating alliances between clients, rather than focusing strictly on traditional publicity tactics, Sabrina established herself as a key factor in the company’s success. Her passion and strong work ethic have had lasting impressions on clients and executives alike, making her a valuable player in the industry.
Anne Watkins has worked in the public relations industry for over 10 years focusing on entertainment and music talent, plus fashion and lifestyle brands. She has successfully spearheaded PR campaigns for celebrities & musicians including CeeLo Green, Melissa Etheridge, Eric Benet, Billy Baldwin, Wilson Phillips, The Go-Go’s, Deborah Cox etc. as well as fashion, entertainment and lifestyle brands such as Custo Barcelona, Primary Wave Music, SuperTrash, BMG, and many more.
Currently, Anne is the Vice President at Sabrina Levine Communications, where she uses her wide range of PR expertise to craft and execute strategic PR plans in the worlds of entertainment, music, fashion, film, lifestyle and corporate communications. Through her efforts Anne is able to expand a brand or personality’s reach into different beats through her strong relationships, creative PR efforts and brand building techniques mastered over the years.
Other team members at Sabrina Levine Communication are carefully cultivated from a broad spectrum of experienced professionals specializing in publicity, media & talent relations, pitching, writing, branding, marketing, promotions, strategic partnerships, event planning, social media, and the like. Each member of our group is strategically picked.
We look for talent with diverse backgrounds and skill sets, which work well together to produce a complimentary team. Not only is experience important, but also personality and the overall synergy in working together. We pride ourselves on our clients needs and the ability to deliver them the results they wish to receive in a timely and effective manner.
Sabrina Levine Communications strategically defines a unique brand voice in order to produce a successful short to long term communications campaign. The Branding and Messaging strategy will help define, and will be applied to, all client activities.
Creating a strategic connection with another brand, or with a celebrity, can greatly accelerate a brand reaching its goals. Sabrina Levine Communications identifies and secures meaningful partnerships that will generate publicity and create a halo effect for clients.
As part of a modern communication matrix, Sabrina Levine Communications can identify business related ventures to support the brand’s goals and to further ingratiate with the target consumers.
With over two decades of personal relationships with long lead, short lead and digital media entities across all lifestyle categories, Sabrina Levine Communications is ideally suited to navigate the media landscape and to strategically place media where it is most effective.
Having been one of the pioneers of Influencer Marketing, Sabrina Levine Communications understands the importance of influencers on today’s consumers. We work with our clients to identify the appropriate personalities that will cut through and resonate in a crowded marketplace.
In keeping with overall brand messaging, Sabrina Levine Communications will define a social media strategy and relevant topics to supplement the brand’s goals and activate the target consumers.
The modern day impact of experiences in gaining both media and consumers’ attention has been profound. For decades Sabrina Levine Communications has been at the forefront of creating notable events that transcend a typical party and register as experiences. From concepting, through identifying the appropriate production partners, on site management and post event follow-ups, the agency will strategically manage the event in keeping with brand goals and brand messaging.